Samsung Has Over 50% Market Share in the Indian Premium Segment: Report

By November 20th, 2018 AT 8:58 PM

With over 50% market share, Samsung has emerged as the top player in India’s premium smartphone market in the third quarter of 2018, a top company executive said here on Tuesday. “The past quarter has been phenomenal for us. For the whole quarter, in the premium category, we are at around 55% market share by value. Exit September, our market share by value is 58 and volume market share is 63%,” Aditya Babbar, General Manager, Samsung India, told IANS quoting German research firm GfK’s numbers.


Unlike other market research firms, GfK reports the final consumption of the devices and not only shipments. Meanwhile, to further cement its position in the country, the smartphone player is working towards making its Galaxy A series as big as its best-selling J series.

“We expect good traction from this series and plan to make it as big as the J series,” Babbar added. According to the company, the Galaxy J series has been its “most-loved” line-up with a base of over 60 million users.

Upping the ante in the camera segment, the tech giant on Tuesday brought Galaxy A9, its first smartphone with quadruple primary (rear) camera system, to India at a starting price of Rs 36,990 for the 6GB RAM variant.

This is the world’s first device with quad camera system at the rear and the first from the smartphone player to feature a dual tone, reflective gradient design. The company has been betting big on the ever-growing Indian smartphone market. It opened its biggest mobile facility in Noida in July.

One of the first electronics manufacturing facilities set up in the country in the early 1990s, the plant started by manufacturing TVs in 1997. The current mobile phone manufacturing unit was added in 2005. In June last year, the South Korean giant announced an Rs 4,915-crore investment to expand the Noida plant and, after a year, the new facility is ready to double the production.

Read more on:

Notify of
oldest most voted
Inline Feedbacks
View all comments

Recent Posts

Smartphone Sales Rose by 26% in Q1 2021, Samsung Takes Top Spot: Gartner Report

On Monday, Anshul Gupta, the senior research director at Gartner stated that smartphone sales grew by 26 per cent in Q1...

OnePlus Nord N200 Leaked by Pete Lau, to Offer a FHD+ Display and 5G Support

In recent times, OnePlus has started to take a different approach when it comes to pre-release promotions of a new...

Jio Saavn Users Can Now Access Music Channels and Playlists Within the App

Jio Saavn, the largest streaming platform for music and audio-related entertainment in the whole of South Asia on Monday released...