Reliance Jio Conquers More Than Half the Broadband Market Share in Telecom: Report

In a new report filed by India Ratings and Research, it was revealed that Mukesh Ambani led-telco Reliance Jio’s broadband market share has sprung up and crossed the 50% mark. As per the report, while the latest telecom entrant has witnessed massive growth in mobile subscribers, amounting to 21.6% of market share at September end, the telecom operator has also seen equally impressive growth in the broadband subscriber base as well. The rating firm in a release said, “Reliance Jio was able to increase its (broadband) market share to 52% in September 2018, from 43% a year ago, while Bharti Airtel’s broadband share increased to 21%, showcasing a marginal year-on-year growth of 2%.”

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Reliance Jio Claims More than 50% Broadband Share

The report also highlighted that the number of broadband subscribers also increased by 51.2% year-on-year to 463.2 million, owing to low data prices and better affordability of smartphones, reasoned the rating agency. Talking about the wireless subscribers of Reliance Jio, the rating agency noted that the company’s subscriber base had grown to capture 21.6% by September 2018, also hinting towards the falling gross revenue of other telecom operators. To recall, the telecom operator had a 20.5% market share back in August, and it stood at 19.1% in the month before that.

The firm further highlighted that the Mukesh Ambani led telco’s subscriber base saw a growth of 5.4% month-on-month, while Jio’s competition Bharti Airtel, Vodafone India and Idea Cellular witnessed a 0.7%, 1.2% and 1.8% month-on-month decline in the subscriber base, respectively. As per the latest report from Ind-Ra, the success of Reliance Jio can be contributed to its “aggressive pricing and free entertainment applications” which drove customer loyalty.