Reliance Jio Conquers More Than Half the Broadband Market Share in Telecom: Report

In a new report filed by India Ratings and Research, it was revealed that Mukesh Ambani led-telco Reliance Jio’s broadband market share has sprung up and crossed the 50% mark. As per the report, while the latest telecom entrant has witnessed massive growth in mobile subscribers, amounting to 21.6% of market share at September end, the telecom operator has also seen equally impressive growth in the broadband subscriber base as well. The rating firm in a release said, “Reliance Jio was able to increase its (broadband) market share to 52% in September 2018, from 43% a year ago, while Bharti Airtel’s broadband share increased to 21%, showcasing a marginal year-on-year growth of 2%.”

reliance-jio-broadband-market-share

Reliance Jio Claims More than 50% Broadband Share

The report also highlighted that the number of broadband subscribers also increased by 51.2% year-on-year to 463.2 million, owing to low data prices and better affordability of smartphones, reasoned the rating agency. Talking about the wireless subscribers of Reliance Jio, the rating agency noted that the company’s subscriber base had grown to capture 21.6% by September 2018, also hinting towards the falling gross revenue of other telecom operators. To recall, the telecom operator had a 20.5% market share back in August, and it stood at 19.1% in the month before that.

The firm further highlighted that the Mukesh Ambani led telco’s subscriber base saw a growth of 5.4% month-on-month, while Jio’s competition Bharti Airtel, Vodafone India and Idea Cellular witnessed a 0.7%, 1.2% and 1.8% month-on-month decline in the subscriber base, respectively. As per the latest report from Ind-Ra, the success of Reliance Jio can be contributed to its “aggressive pricing and free entertainment applications” which drove customer loyalty.

Other Incumbents Face Declining Revenue

Further, the report revealed that 2.4 million net wireless subscribers were added in the telecom sector led by the rally of Reliance Jio, with most of them coming from Reliance Jio’s own subscriber base. However, due to its aggressive pricing techniques and offerings, the telecom industry as a whole has taken a massive hit with other incumbents like Bharti Airtel and Vodafone Idea facing declining revenue every month ever since the launch of Jio in September 2016.

However, there was little to waiver the Mukesh Ambani led operator from its path as it stayed on the line and added 13.0 million subscribers in September 2018 and 113.6 million subscribers during the entire period of October 2017-September 2018. On the other hand, rival telcos like Bharti Airtel Limited and Vodafone-Idea Limited each added 61.5 million and 37.5 million active subscribers, respectively, during the same period.

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Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

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Nikhil Mumbai-PunePriyansh SinghChetan | BengaluruRadhaDiana Recent comment authors
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Radha
Radha

More than 50% trust Jio. Customers increase due to quality of Jio network, coverage & best pricing. Airtel, Void losing quality customers. This shows the real picture. Agents can say Airtel have good speed, but in reality Airtel is worst.
That’s why this result. One can get it, if Airtel have good speed, then why it’s not performing well? Why less wireless broadband subscribers? Why less ARPU, when their price is higher than Jio? Airtel good at limited places. Jio good at major places.

We can say Jio works good for 52%, while Airtel works for few.

Chetan | Bengaluru
Chetan | Bengaluru

Since jio has LTE ONLY network hence all its users wether smartphone or jiophone are all called as broadband customers but avoid can never reach that level till it has 2g network running .. so forget it… But what avoid lovers or Jio haters need to understand that Airtel is not yet spending in evenly fashion across India. It is still taking profitable regions where it gets good returns to upgrade sites to higher capacity unlike Jio. So if somebody getting good speed in Mumbai goes to Goa beach , it might happen that he might not recieve Airtel signal… Read more »

Nikhil Mumbai-Pune
Nikhil Mumbai-Pune

What about VIL in top five circles? Maharshtra/Kerala/Gujarat/MPCG/Kolkata

Nikhil Mumbai-Pune
Nikhil Mumbai-Pune

Warned by whom?

Nikhil Mumbai-Pune
Nikhil Mumbai-Pune

Don’t you think band 8 LTE and Band 1 LTE will help Airtel and Vodafone-Idea?

Priyansh Singh
Priyansh Singh

I think due to the malpractices of the Incumbents. People have been so much disappointed that they don’t trust Incumbents anymore. Also Jio’s Coverage is unbeatable and in rural areas (where majority of the Population lives) Jio’s data speeds are great too. The Leaders will never be able to catch the New Entrant.

Diana
Diana

Jio has great international bandwidth capacity. Today evening I was watching YouTube and connection speed was 16 mbps and host was YouTube server from Australia.. it seems that Jio has 1 Tbps+ inbound international bandwidth capacity. As we all know , mobile networks don’t use YouTube cache servers as it has some privacy issues.. so , it can be assumed that whole YouTube bandwidth comes from outside India as YouTube don’t have any datacenter located in India. Jio has improved backhaul a lot .. Vodafone lags most in backhaul capacity. Airtel too is not up to the mark with Jio…

Radha
Radha

Yes, Jio works great most of the places. Whereas Airtel is a failed network at most places.

That’s why Jio have 52% wireless broadband subscribers. Whereas Airtel or Vodafone Idea nowhere close to Jio. Advertising that Airtel is the fastest network won’t help Airtel at any cost. Lier Airtel & its agents got caught red handed by most wireless broadband subscribers.

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