OnePlus, which enjoyed tremendous success with just eight smartphones today announced the company is taking its first steps in developing a Smart TV. Dubbed as the OnePlus TV, the Smart TV will arrive in early 2019. OnePlus aims to bring the home environment to the next level of intelligent connectivity. OnePlus confirmed that it's building a new product with OnePlus' premium flagship design, image quality and audio experience to more seamlessly connect the home. This is an unexpected step from OnePlus and it will surely raise from eyebrows, but OnePlus wants to address gaps in the television industry.
OnePlus TV Incoming: What to Expect?
First of all, except for the name, OnePlus did not reveal anything about the upcoming product from its house. With the OnePlus TV, the company's aiming to improve the human experience through simplicity, efficiency, and intelligent functionality. OnePlus took this step because, for most of us, there are four major environments we experience each day: the home, the workplace, the commute, and being on-the-move. The home is perhaps the most important environment experience for every user out there and it's just starting to enjoy the benefits of intelligent connectivity.
Pete Lau Will Be Leading the New Division
OnePlus also confirmed that its Founder and CEO, Pete Lau will be leading the new division alongside the existing smartphone division, because he brings more than 20 years of success in the smartphone and Blu-ray player industries.
“I dream about a time when technology is truly seamless, an effortless part of your life without being the focus. As other consumer electronics have evolved and improved our lives, televisions have remained conventional and cumbersome,” said Pete Lau, OnePlus Founder and CEO. “We bring inherent advantages to the industry, and with this new division, we’re excited to explore the total connected user experience that can enhance everyday life,” he further added.
OnePlus Wants to Address Gaps in the Television Industry
OnePlus is in a mindset of addressing gaps in the television industry, which it tackled in the smartphone market. OnePlus is aiming to balance high-quality hardware with the latest in technology, developing a seamless user experience, and crafting hardware that is minimalistic and timeliness in design.
"Something that seems as simple as displaying the photos from your mobile phone to television is still difficult to achieve. With the development of AI technology, our imagination is endless – and we are looking forward to the future,” Pete Lau said.
Furthermore, OnePlus stated that it would continue to apply its well-known user-centric and design philosophy across its television division. As with smartphones, OnePlus is constantly listening, welcoming feedback and suggestions for what should be included in its new Smart TV.