Counterpoint research published a report about the premium selling smartphones in the Q2 of 2018. An interesting revelation in the story was the massive success of OnePlus 6, a phone from OnePlus which was up for selling for less than half the quarter. Despite the small term, the phone managed to overshadow the sales of iPhones and managed to compete with the same aggressiveness as Samsung. The phone averaged 30% market share in this time, a fantastic feat which OnePlus managed to accomplish in a few weeks. Contrary to what many might think, instead of a single reason like pricing or hardware, there are many forces at work which have made the OnePlus 6 a huge success. Below we take a look at five reasons as to why OnePlus 6 took the flag way from other manufacturers by selling a large number of units.
Without a shred of doubt, the lower pricing of OnePlus has been a heavily contributing factor in the success of the Chinese brand. With the phone being priced at Rs 34,999 it lands right on the starting line for the prices of premium phones. Although the OnePlus 6 remains the costliest offering by OnePlus till date, the specifications and the performance which the phone promises, justifies its price tag. Not only that, even in the areas of design and software the OnePlus 6 gives a tough time to other premium offerings.
The OnePlus 6 packs the top end Snapdragon 845 processor which remains the highest offering by Qualcomm for smartphones right now. Pair that with 8GB of RAM, the phone doesn’t fail to impress anyone who lays his hands on the device. Apart from a powerful processor, the device also comes with small additions which make all the difference like the UFS 2.1 technology which keeps the internal storage fast. There are also a lot of optimisations on the phone which make it a top-notch performer.
The OnePlus 6 sports a 6.28-inch AMOLED screen manufactured by Samsung. The resolution on the screen goes up to 1080 x 2280 pixels which is a FullHD+ resolution in tech jargon. The OnePlus 6 also comes with a notch which significantly increases the screen real estate on the phone. However, for users who are not a big fan of the notch, the phone also has an option to hide the top bar and to make it seem like a standard 18:9 screen. The colour representation on the phone is also excellent thanks to the DCI-P3 colour space. The users also get the option to toggle the colours based on their preference to make the display seem cooler or warmer.
The OxygenOS unlike the other customisations of the Android highly resembles the pure stock Android. Where other companies make substantial additions to the pure Android experience, OnePlus does just the opposite. The company makes light optimisations to the original OS version and brings the best of both worlds in its phone for the users. It is because of the OxygenOS that users of OnePlus 6 can enjoy features like reading mode, screen colour customizer, shortcuts etc. alongside running a simple UI on their device. To top it all up, the OxygenOS also receives frequent security updates and patches.
Wrapping it all up, the OnePlus 6 is a complete package for someone looking to get their hands on a premium offering. The camera on the device also offers stellar performance for its price point. The design of the phone with glass and metal along with Gorilla glass also compares well to other premium phones. Undoubtedly, the software and performance aspect of the OnePlus 6 are a class apart from other phones in the same price range. It is no surprise that Counterpoint caught a whiff of the high selling figures of OnePlus in such a short span.