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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Counterpoint research published a report about the premium selling smartphones in the Q2 of 2018. An interesting revelation in the story was the massive success of OnePlus 6, a phone from OnePlus which was up for selling for less than half the quarter. Despite the small term, the phone managed to overshadow the sales of iPhones and managed to compete with the same aggressiveness as Samsung. The phone averaged 30% market share in this time, a fantastic feat which OnePlus managed to accomplish in a few weeks. Contrary to what many might think, instead of a single reason like pricing or hardware, there are many forces at work which have made the OnePlus 6 a huge success. Below we take a look at five reasons as to why OnePlus 6 took the flag way from other manufacturers by selling a large number of units.
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Pricing
Without a shred of doubt, the lower pricing of OnePlus has been a heavily contributing factor in the success of the Chinese brand. With the phone being priced at Rs 34,999 it lands right on the starting line for the prices of premium phones. Although the OnePlus 6 remains the costliest offering by OnePlus till date, the specifications and the performance which the phone promises, justifies its price tag. Not only that, even in the areas of design and software the OnePlus 6 gives a tough time to other premium offerings.
Hardware
The OnePlus 6 packs the top end Snapdragon 845 processor which remains the highest offering by Qualcomm for smartphones right now. Pair that with 8GB of RAM, the phone doesn’t fail to impress anyone who lays his hands on the device. Apart from a powerful processor, the device also comes with small additions which make all the difference like the UFS 2.1 technology which keeps the internal storage fast. There are also a lot of optimisations on the phone which make it a top-notch performer.
