Netflix, the popular video-streaming service today announced that they are collaborating with Airtel, Vodafone, and Videocon d2h to provide content services in India. Netflix CEO, Reed Hastings has announced the partnerships with the top three DTH service providers in India, and the man himself is visiting India today to take care of the partnerships.
Netflix forayed into the Indian market in January 2016 and had received a good reception from the audience. However, the company has got a new rival in the form of Amazon Prime Video recently and is now looking to strengthen their user base in India with these partnerships.
Bharti Airtel, India's largest telecommunications network announced that the Netflix app will be integrated into the Airtel's set-top-box and helps users in streaming the content in lot easier way. Along with Airtel, Videocon also announced that the application would be integrated into their D2H. Also, Videocon announced that they would be deploying a dedicated button for Netflix in their STBs.
Aforesaid, Netflix also partnered with Vodafone and subscribers of Vodafone can adjust the payment in their monthly payment cycle and the service will be available for both prepaid and postpaid consumers.
Speaking on the collaboration, Gopal Vittal, Managing Director and CEO (India and South Asia) Bharti Airtel said: "Airtel has been a pioneer in bringing the best of global content and products to its customers [and] we are delighted to partner with Netflix."
"India is one of the most important and vibrant countries in the world, and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix. In the months and years to come, we look forward to bringing our Indian members' more compelling stories from all over the world, and ever-improving viewing experience, and incredible joy," said Reed Hastings.
Currently, there's no information on when the services will be made available and how much does it cost for the subscription per month. Recently, there were some rumors claiming the same and Netflix has today announced the collaboration not only with Airtel but with three other main players in the country. We will keep you updated once after the subscription details go live.