MTS reduces base tariff for local and national SMS in all 9 circles

Earlier this year in April TRAI had reduced the ceiling tariff for roaming Pan India. This had mandated all operators to reduce the call and SMS tariffs while the subscriber was in national roaming. This applied to both calling as well as SMS tariffs and applied only for national roaming, while having no impact on the base tariffs for the home circle.

In certain cases sending an SMS from the home circle without an STV was actually costlier than doing so during roaming. Sending a local SMS in roaming now costs 25p while the base tariff for local SMS in home circle is Re.1 and sending a national SMS during roaming costs 38p while the base tariff for national SMS in home circle is Rs.1.5

MTS-Logo

MTS has taken the initiative to end this bizarre pricing pattern and slashed its SMS rates in  all 9 circles where it currently operates. MTS now charges 25p for local and 38p for national SMS while in home circle. This step comes in as a relief at a time when the popularity of SMS STVs has reduced due the coming up of IM and VoIP apps like whatsapp and viber. We are hoping to see the larger Pan India operators also following in the footsteps of MTS and revising the Base tariff for SMS sent while in home circle.

Inputs : Mehboob Hossain

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7 Comments on "MTS reduces base tariff for local and national SMS in all 9 circles"

 

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VSR
October 15, 2015 2:13 pm 2:13 PM

Information in this article is not correct totally as on 2015-10-15 14:04 IST:

Base tariff has been reduced only in these 2 circles:
mtsindia.in/Kolkata/mtalk.html
mtsindia.in/WestBengal/mtalk.html

In none of the rest circles it has been implemented, verify your self:
mtsindia.in/Delhi/mtalk.html
mtsindia.in/Gujarat/mtalk.html
mtsindia.in/Karnataka/mtalk.html
mtsindia.in/Kerala/mtalk.html
mtsindia.in/Rajasthan/mtalk.html
mtsindia.in/TamilNadu/mtalk.html
mtsindia.in/Uttar-Pradesh/mtalk.html

rajdeep
August 8, 2015 3:49 am 3:49 AM

no mts in my area

VSR
August 7, 2015 10:30 pm 10:30 PM

Such initiative operator can be called as martyr or saint, because this operator has loosened their profit, though any business’ focus is only to make profit in whatever provided condition.

This abnormality (home v/s roaming SMS charges) was already revealed indirectly in TRAI’s April-2015 mandate, but no one, literally no one, including so called telecom analysts, consumers, trai advisors revealed this concern/condition.

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