Mi Band 3 Helps Xiaomi Grab the Top Position in Global Wearable Market

By December 4th, 2018 AT 1:45 PM

Riding on the success of its Mi Band 3 in India and other markets beyond China, Xiaomi grabbed the top position with 21.5% market share in the global wearable segment in the third quarter as Apple came second with 13.1% share, the International Data Corporation (IDC) said on Tuesday. Global shipments of wearable devices reached 32 million units in the third quarter of 2018 — up 21.7% from the previous year, according to IDC’s “Worldwide Quarterly Wearable Device Tracker“.

xiaomi-mi-band-3-market-share

Though typically China accounts for well over 80% of Xiaomi’s shipment volume, that share fell to 61% as the company managed to grow its presence in other markets such as India, Europe, Middle East and Africa.

Xiaomi shipped 6.9 million wearables as compared to 4.2 million by Apple. Fitbit at third place shipped 3.5 million wearables. Many of the new basic wearables include features like notifications or simple app integrations that bleed into smartwatch territory.

“This has helped satiate consumer demand for more capable devices while also maintaining average selling prices in a market that faces plenty of downward pressure from low-cost vendors and declining smartwatch pricing,” said Jitesh Ubrani, Senior Research Analyst for IDC Mobile Device Trackers.

“As more features get added and as the price differential between basic trackers and smartwatches narrows, brands could potentially move consumers upstream to smartwatches,” he added.

New products from the likes of Fitbit, Garmin and Huawei helped the basic wearables category return to growth during the quarter, said IDC. Another driving factor was the growing demand in markets like Asia-Pacific (excluding Japan), which accounted for more than half of all shipments and grew 21.4% over the previous year.

“The smartwatch market also evolved during the quarter as the two largest smartwatch brands, Apple and Fitbit, continued to delve deeper into the healthcare market,” said Ubrani.

Apple managed to launch its Series 4 Watch, its first watch approved for medical use, towards the end of the quarter. The new design and sizes along with the latest version of Watch OS were welcome changes though the latest series only accounted for less than 20% of all Apple Watch shipments, said IDC.

Huawei finished just ahead of Samsung to maintain its number four position worldwide, emphasizing its newest “TalkBand B5” series of wristbands. Samsung closed some of the gap with Huawei and stretched its lead past other contenders, capturing the fifth position for the quarter.

The company launched its next-generation smartwatch, the Galaxy Watch, marking the first time that a wearable device moved away from its traditional “Gear” moniker to the “Galaxy” sub-brand, said IDC.

Read more on:

1
Leave a Reply

avatar
Photo and Image Files
 
 
 
1 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
1 Comment authors
Priyansh Recent comment authors
newest oldest most voted
Priyansh
Priyansh

Worst Band ever, gives false information.

1) Just stand at one place and move your hands, would count it as steps.

2) Sleep Tracker is a joke, gives flawed results. No way can be trusted.

Recent Posts

Hathway 100 Mbps Broadband Plan With 1TB FUP Limit Now Costs Just Rs 699 per Month

Hathway has been very active in the broadband segment competing with the likes of ACT Fibernet and Airtel Broadband. At...

Airtel Xstream Box: Android TV, OTT Apps and Other Top Features of this Hybrid Set-Top Box

Bharti Airtel started its series of Android TV boxes with the launch of Airtel Internet TV a few years back....

Tata Sky Mobile App Closes on JioTV By Offering Over 400 Live TV Channels

Currently, OTT applications and live TV applications are all the fad in the market. These apps have allowed the smartphones...