Micromax, HTC and Gionee are Amongst the Fastest Depleting Brands in India: CMR

Follow Us

More than 70% of smartphone users in India switched brands in the second quarter of this year, befitting Chinese smartphone maker Xiaomi the most which sold nearly 37% of the phones that were replaced, according to a CyberMedia Research (CMR) report. Xiaomi was followed by Vivo (17.8%), Oppo (16.3%), itel (6.7%) and Huawei's Honor (4.5%), according to the first edition of the CMR "India Smartphone Movement" report. During the period, the fastest depleting brands in the category were Micromax (41.2%), Intex (11.6%), HTC (5.5%), Karbonn (5.3%) and Gionee (4.7%), the findings showed, as reported by IANS.

micromax-htc-cmr




"Customer stickiness is the paramount concern that homegrown brands need to address immediately," said Kanika Jain, Manager, New Initiatives, CMR.

"Consumers continue to swap their existing Smartphones with the new ones offered by Chinese brands resulting in fast erosion of total installed base of the local Indian brands," she added.

Based on the analysis of over 200 million users across the country, the report further identified that the replacement market continues to grow in the country and in the second quarter of 2018, nearly 60% of the smartphones sold were actually upgrades/replacements of existing smartphones.

There is still 41% of new smartphone market development occurring in the country, which could be a pie that the domestic brands should focus upon, the report suggested.

This is good news for the Chinese company Xiaomi as more users are trusting the company and moving out from their existing brand. According to a Counterpoint report released earlier last month, Xiaomi is still the leading smartphone brand in the country, but Samsung has narrowed the gap, thanks to the strong sales of Galaxy J6 and J8 devices. Xiaomi has a job to do in the third quarter as Samsung has already launched a couple of mid-range smartphones, while Xiaomi is all set to unveil the much-anticipated Mi A2 smartphone in the country.

The Xiaomi Mi A2 may not receive much reception from the consumers as Honor has recently released the Honor Play smartphone with flagship Kirin 970 SoC at just Rs 19,999, which makes it a clear winner over the stock Android-powered Mi A2.

Reported By

Managing Editor

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

Recent Comments

Faraz :

Won't be happening.. Vi has shown no interest in using B41 for 5G. I'm curious to what happened to all…

Vodafone Idea Rolls Out 5G Services in Nagpur, Expands Network…

Faraz :

That's true.. (including me) I hate Airtel to the core for always taking about ARPU and price hike and taking…

Vodafone Idea Rolls Out 5G Services in Nagpur, Expands Network…

T A :

If you support 28 day validity instead of 30, forced recharges for incoming SMS and calls, services stopped after 1…

Vodafone Idea Rolls Out 5G Services in Nagpur, Expands Network…

Rishi Roy :

Well I’m using SE 3rd gen since Jan, 2024. It’s always been a case of deliberate data deductions in their…

Breaking: Bharti Airtel Lowers Unlimited 5G Prepaid Plan Starting Price…

Rishi Roy :

Vi is providing average speed like BSNL 4g here.

Breaking: Bharti Airtel Lowers Unlimited 5G Prepaid Plan Starting Price…

Load More
Subscribe
Notify of
guest
4 Comments
newest
oldest most voted
Inline Feedbacks
View all comments