Samsung Regains Top Spot from Xiaomi, Secured 29% Smartphone Market Share in Q2 2018: Counterpoint

Samsung has hit back strongly at Xiaomi India during the second quarter of 2018. According to the data released by Counterpoint, Samsung reclaimed top spot from Xiaomi by securing a market share of 29%, while Xiaomi settled with a 28% share. Vivo and Oppo (including Realme) are third and fourth on the list with 12% and 10% share respectively. Huawei, with the help of its sub-brand Honor is the fifth largest smartphone brand in India with a mere 3% share. The top five brands captured a record 82% share of the total smartphone market during the quarter, said Counterpoint in a blog post.

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Talking about the individual performance, Samsung regained its leader in Q2 2018 with strong shipments of Galaxy J6, Galaxy J2 (2018) and Galaxy J4, which focussed on the mid-range segment. Xiaomi, on the other hand, registered its highest ever shipments in India during the quarter. The top five models sold in Q2 2018 are Xiaomi Redmi 5A, Redmi Note 5 Pro, Samsung Galaxy J6, Redmi Note 5 and the Vivo Y71. Counterpoint revealed that the top five best-selling models captured almost 29% smartphone share during Q2 2018.

Xiaomi already confirmed that it sold over five million units of Redmi Note 5 and Note 5 Pro and three out of five devices in the top five list belongs to Xiaomi. Even though the Galaxy J6 sporting mediocre specifications, it’s Samsung’s best-selling model in the quarter, thanks to the company’s marketing. In fact, new launches from Samsung during the quarter like Galaxy J6, J2 (2018) and J4 series contributed to more than half of the total Samsung smartphone shipments.