Google and Telenor collaborate to introduce Rich Communications Services in Europe and Asia

By February 17th, 2017 AT 3:19 AM

Google, after collaborating with Sprint and Rogers for the US and Canadian market respectively, joined forces with Telenor to introduce Rich Communications Services (RCS) in Europe and Asia including India.

mobile-india-broadband

Although Short Message Service aka SMS has been all-pervasive in the mobile communication space for a long time, it hasn’t received a massive upgrade over the time. Google’s joint venture with Telenor will, however, allow it (as well as the operators) to provide a “more enhanced messaging experience” to SMS users thereby offering the long overdue upgrade.

For the uninitiated, the RCS is a part of GSMA’s advanced messaging standard. As Google refers, it is an enhanced version of SMS which brings along support for features like “group chat, high-res photo sharing, read receipts and more.” Yes, it is something similar to what Apple does with iMessage. To deliver the said features, Google integrates its own Messenger app for Android with the regular SMS app on smartphones.

Currently, Telenor offers coverage to over 214 million subscribers across multiple countries in Europe and Asia which include Norway, Denmark, Sweden, Hungary, Montenegro, Serbia, Bulgaria, Pakistan, Myanmar, Bangladesh, Thailand, Malaysia, and India.

Also Read: Bharti Airtel nears Telenor India acquisition deal, likely next month: Report

Google’s collaboration with Telenor means subscribers in the said regions including India will be able to make use of RCS via an app update. For this, of course, the Messenger app has to be installed on the subscriber’s Android handset. In case, you don’t have the Messenger app installed on your phone by default; you can simply download it from the Google Play Store.

Google’s blog post also mentions that “many” smartphones that will be launched going forward will come with Google’s Messenger app as “default SMS and RCS messaging app.”

Also Read: Telenor is Offering Industry’s Best 4G Data Plans; Unlimited Internet for One Day at Rs. 11

Although multiple carriers across the world have started working on RCS a long back, it was not until Google acquired Jibe (an RCS specialist) that RCS started picking up some space. That said, it still has a long way to go for the service to go mainstream.

Also Read: Telenor rolls out 4G services in Hyderabad; offering 1GB data at just Rs. 97

Are you excited about the RCS messaging services? Would you use Google’s Messenger to exchange messages or stick to other services like WhatsApp? What’s your view on RCS? Shoot your thoughts in the comments section below.

2
Leave a Reply

avatar
Photo and Image Files
 
 
 
2 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
1 Comment authors
Telenor’s Unlimited 4G Data Offer at Rs. 57 for 28 Days Is the Cheapest Data Plan in the Industry Right NowZacharia Recent comment authors
newest oldest most voted
trackback

[…] Also Read: Google and Telenor collaborate to introduce Rich Communications Services in Europe and Asia […]

Zacharia
Zacharia

I will use whatsapp only. If rcs have some thing extra than whatsaap,then only tru to use

Recent Posts

Trai Invites Consultation on Allocation of 700 MHz Spectrum to Railways Jeopardising Rs 1 Lakh Crore Revenue

The Telecom Regulatory Authority of India (Trai) has sought views of the industry stakeholders on whether or not it should...

Oppo to Launch In-Display Camera Smartphone on June 26

Chinese smartphone manufacturer Oppo is all set to launch its new smartphone with in-display camera technology on June 26 during...

With Tata Sky Removing Multi TV Policy, the Title of Best DTH Operator Under New Trai Mandate is Open

Tata Sky is probably the best DTH service provider in the country right now because of its customer service and...