From Incurring Heavy Losses to Profitable: Here’s Everything BSNL has Done in the Past Three Years

Back in 2013, we wrote an article on BSNL’s woes in the country of not generating any profits for four straight years. But since then, a lot has changed as the company posted their first gains in more than five years at the start of 2016 of Rs. 672 crores and the company is yet to release their 2016 revenue reports. Nevertheless, we are expecting that the firm would have done much better than the previous years.

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BSNL has been doing everything right from the last three years to stay in contention with the rivals by offering excellent customer support, competitive tariff plans, and good marketing to showcase their offerings. If we go back to a little five years ago, BSNL is a well-known company to everyone in the country, but none of them knew their offerings.

But, things have changed now. The company is all over the internet with attractive plans along with proper marketing. Another best part with BSNL over these three years is the vast improvement in customer support. Yes, the company now has much better customer support than they used to have some years ago.

In this post, we will take a drill down on how BSNL has turned the cards in the last three years to attract customers and to get profits.

1) Marketing Has Been Improved a Lot
There was a time when customers used to struggle a lot to know the BSNL offerings. Although the company is offering much better plans than the private telecos .