Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

For years, identifying an unknown caller in India has largely depended on third-party apps. From spam alerts to caller names, applications such as Truecaller became the default layer of trust for millions of mobile users. That model is now being challenged by a system built directly into telecom networks.
India’s Calling Name Presentation (CNAP) framework, combined with stricter SIM-binding rules, signals a shift in how caller identity is verified moving it away from crowd-sourced databases and into operator-controlled infrastructure.
Also Read: Jio, Airtel, Vi Need to Implement CNAP By March 2026: Report
What CNAP changes at the network level
CNAP displays the registered name of the caller, sourced from telecom KYC records collected when a SIM is issued. The information is delivered directly through the mobile network at the time of an incoming call.
Unlike app-based caller ID systems, CNAP does not rely on internet connectivity, contact syncing, or user-generated labels. The name shown on screen reflects the identity recorded in official telecom databases, making it harder to disguise or manipulate.
The objective is simple: ensure that caller identity is verified before the call reaches the user.
CNAP is already live in multiple circles
While CNAP is still expanding nationally, telecom operators have already activated or tested the feature across several regions. Reliance Jio has the widest live footprint, with CNAP enabled in West Bengal, Kerala, Bihar, Uttar Pradesh East and West, Rajasthan, Punjab, Assam, Uttarakhand, Himachal Pradesh, Jharkhand and Odisha.
Bharti Airtel is testing CNAP in West Bengal, Gujarat, Madhya Pradesh, Maharashtra and Jammu & Kashmir.
Vodafone Idea currently has CNAP live in Maharashtra, with a partial rollout underway in Tamil Nadu.
BSNL has reported limited availability in West Bengal, indicating early-stage deployment.
The staggered rollout suggests operators are validating accuracy, network performance and user experience before wider expansion.