OTT

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Supreme Court Ruling May Open Door to Dual Taxation on OTT Platforms, Gaming Apps: Report

Supreme Court Ruling May Open Door to Dual Taxation on OTT Platforms, Gaming Apps: Report

The Supreme Court’s recent ruling permitting dual taxation on television broadcasters could have far-reaching implications for over-the-top (OTT) platforms, subscription-based digital content services, and gaming applications, industry experts have warned, according to an Economic Times report. The verdict is expected to increase the tax burden and create uncertainty in a … Read More

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Airtel Launches New OTT Entertainment Plans for Prepaid Users

Airtel Launches New OTT Entertainment Plans for Prepaid Users

Bharti Airtel has announced the launch of new All-in-One entertainment packs for its prepaid customers, offering access to more than 25 leading over-the-top (OTT) platforms. With this move, Airtel becomes the only telecom operator in the country to offer such an extensive digital entertainment offering under a single plan, according … Read More

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OTT Platforms Struggle for Profitability, Says EY-FICCI Report

OTT Platforms Struggle for Profitability, Says EY-FICCI Report

Premium content on Over-the-Top (OTT) platforms declined by 12 percent in 2024, as streaming services scaled back high-cost productions in an effort to achieve profitability, according to the latest EY-FICCI report on India’s media and entertainment sector, as reported by ANI. Also Read: TRAI Favours a Level Playing Field Between … Read More

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JioStar Vice-Chairman Opposes Uniform Regulation for TV and Digital Platforms: Report

JioStar Vice-Chairman Opposes Uniform Regulation for TV and Digital Platforms: Report

JioStar Vice-Chairman Uday Shankar has reportedly urged regulators to avoid applying uniform regulations to television and digital platforms, citing their fundamentally distinct characteristics and stages of evolution. Speaking at the World Audio Visual and Entertainment Summit (WAVES) 2025, Shankar cautioned that homogenised regulation could erode value in both sectors. Also … Read More

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Spammers Shift to OTT Platforms Amid Tightened Telco Scrutiny, Says COAI: Report

Spammers Shift to OTT Platforms Amid Tightened Telco Scrutiny, Says COAI: Report

With telecom operators tightening measures against spam and fraudulent communications, spammers are increasingly shifting to over-the-top (OTT) platforms such as Meta-owned WhatsApp, according to the Cellular Operators Association of India (COAI). TelecomTalk previously reported on UCC and spam silently shifting to RCS and OTT platforms, with not many options available … Read More

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