OTT

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OTT Platforms Struggle for Profitability, Says EY-FICCI Report

OTT Platforms Struggle for Profitability, Says EY-FICCI Report

Premium content on Over-the-Top (OTT) platforms declined by 12 percent in 2024, as streaming services scaled back high-cost productions in an effort to achieve profitability, according to the latest EY-FICCI report on India’s media and entertainment sector, as reported by ANI. Also Read: TRAI Favours a Level Playing Field Between … Read More

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JioStar Vice-Chairman Opposes Uniform Regulation for TV and Digital Platforms: Report

JioStar Vice-Chairman Opposes Uniform Regulation for TV and Digital Platforms: Report

JioStar Vice-Chairman Uday Shankar has reportedly urged regulators to avoid applying uniform regulations to television and digital platforms, citing their fundamentally distinct characteristics and stages of evolution. Speaking at the World Audio Visual and Entertainment Summit (WAVES) 2025, Shankar cautioned that homogenised regulation could erode value in both sectors. Also … Read More

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Spammers Shift to OTT Platforms Amid Tightened Telco Scrutiny, Says COAI: Report

Spammers Shift to OTT Platforms Amid Tightened Telco Scrutiny, Says COAI: Report

With telecom operators tightening measures against spam and fraudulent communications, spammers are increasingly shifting to over-the-top (OTT) platforms such as Meta-owned WhatsApp, according to the Cellular Operators Association of India (COAI). TelecomTalk previously reported on UCC and spam silently shifting to RCS and OTT platforms, with not many options available … Read More

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DishTV Watcho Partners with RailWire to Launch Bundled Broadband and OTT Services

DishTV Watcho Partners with RailWire to Launch Bundled Broadband and OTT Services

DishTV’s OTT platform, Watcho, has announced a strategic partnership with RailWire, the broadband arm of RailTel, to launch a bundled digital offering in West Bengal. The collaboration combines RailWire’s high-speed broadband connectivity with Watcho’s curated library of regional and national OTT content, providing consumers with a single-subscription solution for internet … Read More

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JioHotstar Surpasses 200 Million Paid Subscribers, Driven by Cricket Popularity: Report

JioHotstar Surpasses 200 Million Paid Subscribers, Driven by Cricket Popularity: Report

JioHotstar, the newly launched OTT streaming platform from JioStar, has crossed 200 million paid subscribers, driven by multi-language live broadcasts of Indian Premier League cricket matches, Bloomberg reported, citing a senior executive. Just recently, at the end of March, JioHotstar announced surpassing 100 million subscribers, in what the company called a … Read More

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Television Outpaces Social Media, UGC in Video Consumption, Says JioStar CEO: Report

Television Outpaces Social Media, UGC in Video Consumption, Says JioStar CEO: Report

Television continues to dominate video content consumption in India, outpacing social media and user-generated content (UGC) platforms. With 190 million screens across the country, television commands an unparalleled scale and reach, according to Kevin Vaz, CEO – Entertainment, JioStar, ETTelecom reported. Also Read: Reliance’s Hathway and DEN Launch Reels Channels … Read More

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Apple TV+ Now Available as Prime Video Add-On in India

Apple TV+ Now Available as Prime Video Add-On in India

Apple TV+ has officially launched as an add-on subscription on Prime Video in India, allowing Prime members to access its catalogue of exclusive shows and movies for Rs 99 per month. This integration simplifies content discovery, billing, and streaming for subscribers, who can now enjoy Apple Originals without switching apps, … Read More

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