Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

Bharat Sanchar Nigam Limited (BSNL) is betting a lot on its broadband plans as of now. The state-led telecom operator is the largest broadband service provider in the country, and currently, its position is being threatened by the imminent launch of Reliance JioFiber which is slated to be commercially launched tomorrow. But, to lure new customers and to convert its existing landline customers to broadband consumers, BSNL is shipping a trial broadband plan which offers 5GB daily data to the users. The unique thing about this plan is that it is valid only for the existing BSNL landline customers and till the end of this month only.

BSNL 5GB Free Trial Broadband Offer Details
To recall, the offer was first launched back in March, and it was to be available till March 31, 2019, for BSNL customers. But, now the offer has been reintroduced, and BSNL has said that it will be live until September 30, 2019, which is till the end of this month. Now, although the offer will be valid till September 30, BSNL has also noted that the benefits of the offer will be live for a month only. Under the standalone promotional offer of ‘5GB free trial’ existing BSNL landline customers who do not have a broadband connection will be able to experience BSNL broadband for no cost. Neither these customers will be required to make any upfront deposit, nor they will have to pay any monthly rental.
As part of this plan, the existing landline customers of BSNL will get 10 Mbps speed till 5GB data per day, and after the exhaustion of this limit, the speed of the connection will be throttled down to 1 Mbps. What’s interesting to note is that this offer for existing landline subscribers of BSNL has been introduced in all circles except Andaman and Nicobar. It is also crucial to note that with this plan, the user won’t enjoy any separate calling facility and the calling benefits that the subscribers will get will be according to the existing landline plan which they are subscribed to. BSNL has also noted that the security deposit and the installation charges will be waived off during this period.