Bharat Sanchar Nigam Limited (BSNL) is betting a lot on its broadband plans as of now. The state-led telecom operator is the largest broadband service provider in the country, and currently, its position is being threatened by the imminent launch of Reliance JioFiber which is slated to be commercially launched tomorrow. But, to lure new customers and to convert its existing landline customers to broadband consumers, BSNL is shipping a trial broadband plan which offers 5GB daily data to the users. The unique thing about this plan is that it is valid only for the existing BSNL landline customers and till the end of this month only.
BSNL 5GB Free Trial Broadband Offer Details
To recall, the offer was first launched back in March, and it was to be available till March 31, 2019, for BSNL customers. But, now the offer has been reintroduced, and BSNL has said that it will be live until September 30, 2019, which is till the end of this month. Now, although the offer will be valid till September 30, BSNL has also noted that the benefits of the offer will be live for a month only. Under the standalone promotional offer of ‘5GB free trial’ existing BSNL landline customers who do not have a broadband connection will be able to experience BSNL broadband for no cost. Neither these customers will be required to make any upfront deposit, nor they will have to pay any monthly rental.
As part of this plan, the existing landline customers of BSNL will get 10 Mbps speed till 5GB data per day, and after the exhaustion of this limit, the speed of the connection will be throttled down to 1 Mbps. What’s interesting to note is that this offer for existing landline subscribers of BSNL has been introduced in all circles except Andaman and Nicobar. It is also crucial to note that with this plan, the user won’t enjoy any separate calling facility and the calling benefits that the subscribers will get will be according to the existing landline plan which they are subscribed to. BSNL has also noted that the security deposit and the installation charges will be waived off during this period.
BSNL Offering Amazon Prime Benefits and Cashback on Broadband Plans
To lure more customers, BSNL has also finally decided to offer Amazon Prime benefits to some of its broadband subscribers as well in a new move. The government led telco has made a change to its cashback scheme, after which it is providing 15% cashback on plans under Rs 499, 20% cashback on plans above Rs 499 and below Rs 900 and 25% cashback on plans above Rs 900. Also, if the subscribers get these plans for 12 months straight, then the subscribers will enjoy free Amazon Prime subscription for a year. In addition, BSNL broadband users on annual plans above Rs 399 will get free Amazon Prime membership worth Rs 999 for free. BSNL announced this move very recently.
BSNL Making Consumer-Centric Moves
The state-led telecom operator has been very active lately on all the fronts. On the business side of things, the telco is monetising its land assets and working on getting VRS for its employees to increase revenue and cut down on costs to ease its financial troubles. On the other hand, the telco is also making revisions to its prepaid plans to make them more attractive. The telco recently revised the Rs 1,699 prepaid plan to offer 455 days of validity instead of 365. Also, there is the Bumper Offer ongoing which ships 2.2GB additional daily data to the customers. These are some of the ways by which BSNL is attracting customers to its network.