Bharti Airtel and Others Are Free to Match Rival Telcos’ Offers: RS Sharma

Trai’s recent predatory pricing order disappointed top telcos such as Bharti Airtel, Vodafone and Idea Cellular. Today, Trai chairman RS Sharma said that top telcos are free to match rivals by providing affordable tariffs or they can even provide complete free offers. “We are not saying that you cannot do anything. For example, an SMP can also give free offers. So long as it is not doing it with a view to kill competition, it is fine,” Telecom Regulatory Authority of India (Trai) chairman Sharma said as per a report by Economic Times.


As per top telcos, the new predatory pricing order offers flexibility only to players with less than 30% revenue market share. The combined entity of Vodafone & Idea and Bharti Airtel have over 30% revenue market share, and they say that the new order will not allow them to respond to the low-cost offers from Jio. For the unaware, Jio currently has close to 14% of revenue market share. The Mukesh Ambani-led company has a long way to go before becoming a significant market power (SMP).

Airtel and Idea Cellular also approached TDSAT (Telecom Disputes Settlement & Appellate Tribunal) seeking a stay on the new order, however, it was not granted. Also, Vodafone CEO Vittorio Colao at the MWC 2018 event said that the new pricing order would not allow them to introduce competitive offers and even said that Vodafone Group would take the issue to the court. Bharti Airtel chairman Sunil Mittal said that “they would be fighting a battle with Jio with their hands tied behind their backs.”

RS Sharma cleared the air today and even criticised telcos for running down regulatory instructions. “For example, if Reliance Jio starts to give a zero-tariff offer and you have matched it, there is nothing wrong with that. A crime is always committed when you have the intention to commit the crime. Intention is very important, and intent has been taken from the Competition Commission of India (CCI),” Sharma said.

Trai hit back at COAI and its members saying that they should have moved to court if they feel the order as aggrieved. “This is a new culture or system that has developed where you first condemn, make allegations and then you file a case in court. This is unfortunate,” he said. “If you remember, there was a huge allegation of bias regarding free offers, and then they filed a case in telecom tribunal. What happened? The tribunal dismissed the case. Where are those allegations now?” he further added.

On the whole, Trai is very clear on what they’re doing at the moment, and they want telcos to follow the instructions given by them, rather than going against to it.

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8 Comments on "Bharti Airtel and Others Are Free to Match Rival Telcos’ Offers: RS Sharma"


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Kaushik IMA
March 8, 2018 9:16 am 9:16 AM
I have read the rules thoroughly. I don’t think it is a cause for concern. TRAI’s main intent was to sustain 4-5 operators each with 20-30% market share which will keep competition alive. With completion of mergers it is expected that airtel and Vodea will launch discount bonanza to gain monopoly and jio may do the same once its market share peaks. This will bankrupt for e.g. BSNL. To avoid such situation the rules are given that prices may not be adjusted to eliminate competition I.e. fair price setting which is exactly what AVOID has been asking since 2016. I… Read more »
March 7, 2018 10:05 pm 10:05 PM

It’s kind of funny that he should mention Competition Commission of India (CCI) when CCI is fighting against TRAI, because TRI is getting on its turf by announcing rules about predatory pricing. It is CCI that has to set these rules – as per CCI.

March 7, 2018 5:04 pm 5:04 PM

Telcos now have fallen into their self digged hole.
Now they either have to provide same benefits as Jio or else Trai mai go against them pointing out their excuses such as customers loosing on offers and discounts, etc.

March 7, 2018 10:03 pm 10:03 PM

I don’t know where you got the interpretation that competitors “have to provide same benefits as Jio”. There is nothing that indicates such a thing and even if there were, it is illegal to mandate so. You cannot force any company to price-match its competitor.

March 8, 2018 7:25 am 7:25 AM
I know it’s not mendatory to provide same benefits as Jio. But what I meant was is, Airtel’s reason to ask for stay on the new Rule was that this way Customers will loose on offers and discounts. Now when TRAI has cleared the confusion that that’s not the case, Airtel has no other point to stretch uselessly. So now TRAI can create issue on this point if Airtel and others don’t provide customers with these so called discounts and offers. Also TRAI may create an issue for Telcos. I am not predicting that it will surely do that. You… Read more »
Priyansh Singh
March 8, 2018 12:30 am 12:30 AM

Instead it is Vice Versa. “Can’t provide same benefits as Jio”.

March 8, 2018 7:27 am 7:27 AM

This post denies exactly this point. All telcos are allowed to provide same benefits as JIO. But the intention should not be to remove competition.

Priyansh Singh
March 13, 2018 5:20 am 5:20 AM

Baar toh Woh hi hui Bhai ji