Vodafone to Legally Challenge Trai’s New Predatory Pricing Order that Favours Reliance Jio

Vodafone global CEO, Vittorio Colao has raised voice against the Trai’s new predatory pricing order saying that it favours and benefits Reliance Jio the most. Speaking with reporters at the Mobile World Congress, Colao said that the company would legally challenge the Indian telecom regulator on the new predatory pricing order. “Yes, it does (favour RJio). Yes, we will do (challenge it in court),” when asked about the recent order from Trai. Vittorio Colao addressed media in a roundtable conference at the ongoing MWC event in Barcelona.

Vittorio Colao-Vodafone

He also said that the regulatory scenario in India is ‘too complicated,’ which is leading very slow decision making. However, Colao confirmed that his Vodafone India unit would aggressively compete in the country through the merger with Idea Cellular.

“We believe Trai’s predatory pricing regulation favours Jio and it should be legally challenged,” Vodafone’s top executive said. “We want fair competition. We are not in agreement with that Trai regulation,” as reported by Economic Times.

Speaking on the merger with Idea Cellular, Colao added “I am very excited about Vodafone and Idea going together…We will continue to compete, no matter what regulations are there. We are creating the Number One operator in the country, let’s call it the similar size of Airtel, and it will be a fair fight between us, Airtel and RJio. That side of the business equation is very promising.”

He also added that India used to be one of the biggest markets for data pricing in the globe, but things got changed with Reliance Jio’s entry. “India is a market where we have got 80% collapse in data pricing. A market where there has been an extraordinary launch from a new competitor, who for months has given for free and at a fairly low price to new customers. Of course, we reacted. But, out of the blue, magically, a law or regulation comes,” Colao told reporters at the mega tech show.

Furthermore, Vodafone and Nokia will be announcing a partnership today at the event. There might be some 5G network association between the telecom operator and the telecom gear maker.

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139 Comments on "Vodafone to Legally Challenge Trai’s New Predatory Pricing Order that Favours Reliance Jio"


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February 27, 2018 9:58 pm 9:58 PM

I guess In future if jio get higher market share then jio will also be unable to offer cheap tariffs because of the new guidelines.
Am I right?

February 28, 2018 7:53 pm 7:53 PM

When they will have monopoly over the sector, why would they offer you affordable tariffs ?

February 28, 2018 11:21 pm 11:21 PM

Just like AVoid cartel done at time of UPA’s government???

Girish Gowda
March 1, 2018 8:32 am 8:32 AM

Dunno if geek was getting special treatment from avoid cuz most of us weren’t getting anything good even paying their premium prices.

Girish Gowda
February 28, 2018 4:52 pm 4:52 PM


February 28, 2018 8:03 pm 8:03 PM

So that means if in future jio gets higher market share then jio can also urge for a recheck for those new guidelines.

Girish Gowda
March 1, 2018 8:34 am 8:34 AM

Why not? That’s what the Avoid cartel is doing now.

February 27, 2018 9:31 pm 9:31 PM

Looter should be punished….. They given data like ‘bone to dog’. If jio not there, still they think us like dog. We wish AVOID group should go into loss and shut their services…..

Girish Gowda
February 28, 2018 12:23 am 12:23 AM

No. I don’t want that. AVOID should remain so that we will remember how awfully they treated customers in pre-Jio era.

February 27, 2018 11:15 pm 11:15 PM

Some people are still acting like one, aren’t they. Except that the master throwing the cheap data bone now is Jio.

Girish Gowda
February 28, 2018 4:50 pm 4:50 PM

Better than starving the dogs to death by AVOID cartel, isn’t it? Ofc you wouldn’t support this since that would mean increased knowledge among the populace and greater opportunities for Indians.

February 28, 2018 6:18 am 6:18 AM


February 27, 2018 9:09 pm 9:09 PM

LOL ! So anybody who disagrees with the loudmouthed trolls here is being dispatched to the UK !!! 😀

Girish Gowda
February 28, 2018 4:46 pm 4:46 PM

Did you reach yet?

Priyansh Singh | Kashipur (Uttarakhand)
February 28, 2018 8:08 am 8:08 AM