Bharti Airtel Aiming to Increase High ARPU Customer Base, Share of 4G Devices

Bharti Airtel, India’s leading telecom operator by subscriber said is aiming to increase the share of high ARPU on its network, and grab an increased share of 4G devices, the telco said in its investor presentation.


The telco is also working towards driving rapid data consumption leveraging capacity and is also focusing on the postpaid adoption. Its postpaid base reached 17.7 million at the end of second quarter of the ongoing fiscal, up from 16.4 million in a year earlier period.

Airtel’s 20% customers of the total base were mobile broadband customers at the end of second quarter of the ongoing fiscal, up from 16% in a year earlier period, it said.

The telco, which recently launched its online store to sell smartphones, said that one of the focus areas for the company is to accelerate online as a channel to provide various services.

Under its five-pillar strategy, Airtel is trying to offer more services per users, besides increasing the base with an end-to-end portfolio, including home broadband service. The Sunil Mittal-led telco is accelerating home broadband through rapid expansion and speed upgraded, besides accelerating B2B business growth, and DTH adoption through HD upgrades. These steps are being taken to drive different revenue streams.

The telco’s 33% revenue in the last quarter came from non-mobile business against 29.1% in a year earlier period.

Airtel also added that it is working towards enhancing customer experience under its strategy. The telco said that its focus is also on digitised customer onboarding, customer care and analytics. The telco claimed that it has the lowest churn in the industry at 3.9% at the end of the second quarter.

Under its war on waste strategy, the telco said that it is aiming to accelerate active fiber sharing and joint sourcing of bandwidth, besides optimising network investment and driving zero-based costing.

Reported By

Leave a Reply

142 Comments on "Bharti Airtel Aiming to Increase High ARPU Customer Base, Share of 4G Devices"


Sort by:   newest | oldest
November 12, 2017 12:16 am 12:16 AM

Airtel Volte is now live in Nagpur maharashtra.

November 12, 2017 10:41 am 10:41 AM

Good joke, this trick is old now.

November 12, 2017 12:19 pm 12:19 PM

If you have any acquaintance in Nagpur ask him. Its true.

November 12, 2017 11:48 am 11:48 AM

Its real bro.

November 12, 2017 8:44 am 8:44 AM

Redmi Note 4?????

November 12, 2017 11:48 am 11:48 AM

Mi max

November 12, 2017 6:58 am 6:58 AM

Here in MP also airtel VoLTE working fine..

November 11, 2017 9:58 pm 9:58 PM

Airtel is the only operator running on 2G in my home. Kerala-Alapuzha

Harmanveer Kaur
November 12, 2017 7:23 am 7:23 AM

LOL 🙂 Airtel is the only operator in Punjab that has every town and village covered with 2G, 3G and 4G.

November 12, 2017 1:13 pm 1:13 PM

I should say the same about Idea in MPCG…..But even so, Jio has risen way too fast in comparison with all of these telcos.

November 12, 2017 11:53 am 11:53 AM

It costed 250rs per GB once upon a time!!!!!

Manoj Singh
November 11, 2017 9:01 pm 9:01 PM

VOLTE is live in Hyderabad but only when your phone is on 4G network, if you move to 3G area VOLTE goes away and VOLTE is very patchy right now. Too many server error while making the calls so had to disable the VOLTE.

November 12, 2017 10:44 am 10:44 AM

Keep volte disabled for next 1 year. Untill they stabilize. It will take more time than jio as they lack sub GHz band and their team is not completely focused on 4G like jio.

November 12, 2017 9:30 am 9:30 AM
Airtel’s has massive load on its network, Hence new service always start with hiccups.. Starting new service in fully loaded Active network is daunting task… Imagine how much issue Voda-Idea will have starting Volte once they combine… Offtopic, I have known from credible sources that vodafone indents to become passive public shareholder in combined entity in future and will not have any say in running the operations… This will be done by Idea increasing the share and Vodafone reducing its share to become public minority shareholder… Formally later stage Idea will run the company…. Two equal partners with different culture… Read more »
November 12, 2017 4:23 pm 4:23 PM

Why Vodafone want to leave india? They are not like cheap RCOM,AIRCEL, DOCOMO, Telenor. They have premium customer base and 2nd largest operator in India and earning profits as well. So why Vodafone wanna leave india can you clarify?

November 12, 2017 9:05 pm 9:05 PM

Vodafone hates competition , they want easy money . Were getting that until last year September.

Now they have to fight out to get hard earn money.

Vodafone is a global company , they will find better growth opportunities in some other countries. Why slug it out in India.

November 12, 2017 7:59 pm 7:59 PM

Because declining profit margins and the poor performance of India vis a vis their other country operations have taken a toll. Vodafone is also wary of a negative result of the tax evasion case on them. They were looking for a local partner since very long, so that they can remain in India via backdoor without losing face over alleged corruption via tax evasion.. The merger terms are clearly designed to allow Vodafone a graceful exit if it so desires. Whether that will actually be the case, remains to be seen.

November 12, 2017 11:57 am 11:57 AM

Of course, it was always known that Vodafone will reduce its involvement in India over time. The question is what happens to the brand Vodafone now.

November 12, 2017 11:55 am 11:55 AM

How much it will effect Idea as a brand????? Will merged entity able to fight with Airtel?????? At the moment, Idea is better than Airtel on 3G and 4G front!!!!! Mumbai, Pune, Kerala, Gujarat!!!!!!

November 12, 2017 9:40 pm 9:40 PM
Idea has been a follower in telecom . They have succeeded until last year as the competition was limited . They have a growth story from being a marginal player to being pan India. But now , market has changed . Airtel & jio are a much stronger brand. They both are known as innovative & market leaders. All others are following the two. Idea is follower ,which is working against them . Feel idea has to do something different from competition. Only Quality will not matter much as all are now top players with decent quality network. They are… Read more »
Aslam (Rajasthan
November 12, 2017 6:47 pm 6:47 PM

Till idea don’t have their own 3g,4g in my city Rajasthan
Vodafone airtel have it

November 12, 2017 1:18 pm 1:18 PM
See nikhil I do have a SIM that catches both Idea and Vodafone networks and I can say that there are maybe single digit number of instances where I do NOT get 3G network including very rural areas. Once merger is complete they will reallocate their BTS to cover gap areas in the network, so the resultant will be that 3G + 4G coverage of Idea + Voda should far exceed both Jio and Airtel. Unless they decide to SELL the extra BTS rather than reallocate. The CEOs indicated USD 2 billion worth of savings in investment by combining the… Read more »
November 12, 2017 7:49 pm 7:49 PM

Do you think Vodafone-idea merged entity will keep 3G till 2020?I see Airtel shutting off many 3G sites in Mumbai and Pune, that’s why asking!!!!!

November 12, 2017 11:40 pm 11:40 PM

Nikhil I guess on Tuesday we will know after q2 results what idea iz planning for 3G. Idea only recently did a massive 3G expansion in rural areas and economically it would be a waste to stop that so soon. But let’s see.

November 12, 2017 7:47 pm 7:47 PM


November 12, 2017 7:06 pm 7:06 PM

How u r sim latches on two network without ICRA??
Is u hv been provided special sim card??
Please clarify doubts.

November 12, 2017 11:36 pm 11:36 PM

Yes tri_vis I got a special sim card from Vodafone after I complained some 17 times to their appellate about non existent ZERO network of Vodafone outside cities in MP and CG.

Mostly my Vodafone sim in MP is latching onto idea network but voice quality and POIs are different as often the call that fails from an idea sim will work on Vodafone and vice versa even though both are sharing the BTS/network. I don’t know why that happens though.

November 11, 2017 9:37 pm 9:37 PM

VoLTE works only on 4g network.

Manoj Singh
November 12, 2017 8:13 am 8:13 AM

Yes, I know but some experts were saying it will be working irrespective of 4g or 2g

November 12, 2017 2:04 pm 2:04 PM

Lol,as if its upto them,use common sense