Asus Expands TUF Gaming Laptop Series in India, Expecting 30% Share in Gaming Market

Taiwanese electronics major Asus on Thursday launched its TUF Gaming laptops FX505 and FX705 in India for Rs 79,990 and Rs 1,24,990, respectively. Both the devices draw their power from Intel Core i7-8750H processors and NVIDIA GeForce GTX 1060 graphics, offering an immersive experience. “The launch of the latest TUF gaming laptops is a testimony to this vision. Both FX505 and FX705 have been designed to deliver unmatched performance and durability and are perfect for gamers who prefer an immersive gaming experience,” Arnold Su, ROG and PC Head, Asus India, said in a statement, as reported by IANS.

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The new TUF gaming laptops offer an ultra-slim profile at 6.5-mm (FX507) and 7.18-mm (FX705) “NanoEdge” display. Furthermore, the smooth in-game visuals are ensured by up to 144Hz refresh rate and 100% sRGB gamut.

The laptops would remain cool even during intense games, as both FX507 and FX705 feature Anti-Dust Cooling (ADC) system, fan overboost technology and dual-fan cooling CPU and GPU on both sides, the company added.

Furthermore, Asus said it is confident of increasing its share in the growing Indian gaming PC market to 30% by next year as it expands its product portfolio and brings in more affordable devices. The company, which competes against the likes of Dell and HP in the gaming category, has about 20% share currently. Globally, it is the leader in the gaming category with about 32-33% share.

“We have seen strong growth in our business here. India is a key market for us. We will continue to ramp up our efforts and we expect to increase our market share to 30% by mid next year from over 20% now,” Asus India Head of Consumer Notebooks and ROG Business Arnold Su told PTI.

He added that the Indian market offers huge opportunities across price points, be it mainstream or premium. The company’s currently portfolio includes gaming devices starting at about Rs 60,000. Asus is also said to be working on bringing in new devices that could be available at lower price points also.

“We continue to focus on consumer needs and demands. They give us feedback on our products and we take these into account when designing new products. We understand that pricing is important and that is why we have products priced Rs 60,000 onwards and goes into lakhs,” he said.

According to research firm IDC, the consumer PC market recorded an overall shipment of 1.08 million units in January-March 2018 quarter. While shipments declined 10.9% sequentially, it was up 3.2% on a year-on-year basis.

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