Airtel IQ Enhances Message Delivery to Nearly 100 Percent for Leading Indian Private Sector Bank

Live

Hardik Jagda

CEO Proximity

AI is becoming central to modern sports broadcasting

Andrew Bonwick

Vice President of Product Development at Relm Insurance

How insurance and risk models are evolving to support satellite connectivity

Madhav Sheth

CEO of Ai+ Smartphone

Bold attempt to design smartphones specifically for Indian consumers.

Stephen Rose

CEO Render Networks

Why execution in the trenches may be the real key to AI readiness

Airtel IQ Enhances Message Delivery to Nearly 100 Percent for Leading Indian Private Sector Bank
Airtel IQ True Delivery has been deployed by one of India’s leading private sector banks to address critical communication gaps, marking a significant step in improving customer experience and operational transparency. According to Airtel, the bank was grappling with delayed and failed delivery of essential messages such as One-Time Passwords (OTPs) and transaction alerts.

Make Telecom Talk My Trusted Source

Also Read: Airtel IQ to Integrate Generative AI and 5G for Real-Time Enterprise Experiences: Report

Critical Communication Gaps in Banking

This caused a lot of confusion and frustration, leading to several users having unpleasant experiences while banking or using payment instruments for online purchases. Despite multiple SMS aggregator partnerships, it lacked real-time delivery insights and was charged for undelivered messages. Limited communication channels further impacted outreach effectiveness for the bank, according to Airtel Business.

“While they had multiple SMS aggregator partners, the bank did not receive accurate information about number of messages delivered, message latency, and delayed and missed deliveries. Additionally, they were being charging for all messages sent, even if they did not reach the user” Airtel Business explained.

Also Read: Airtel Business: Key B2B Advancements and Innovations in 2024

Airtel IQ Assured Delivery

To solve these challenges, the bank adopted Airtel IQ’s Assured Delivery solution, which ensures timely delivery of messages via a smart fallback system—starting with SMS, followed by voice calls, and finally WhatsApp if earlier attempts fail. The channel flow and response times were customised to the bank’s specific requirements.