Xiaomi Makes Poco an Independent Brand in India, Yet No Timeline Given for Poco F2 Launch

Addressing the announcement, Manu Jain, Xiaomi Vice President and Xiaomi India Managing Director, said, “What started as a sub-brand in Poco has grown into its own identity in a short span of time. Poco F1 is an extremely popular phone across user groups and remains a top contender in its category even in 2020. We feel the time is right to let Poco operate on its own now, which is why we’re excited to announce that Poco will spin-off as an independent brand. Join me in wishing the Poco team the best!”

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Poco F2 Launch Date Yet to Be Revealed

So, we now finally know that Xiaomi is not killing the Poco brand. Over the last six-eight months, rumours were rife that we might not see any more phones from the Poco brand as Xiaomi wants to take the affordable flagship segment forward with the Redmi brand. In the Poco F1, Xiaomi brought the Redmi K20 Pro as its only flagship device to the Indian market last year. The Redmi K20 Pro impressed many, but Xiaomi was unable to achieve the price tag of Poco F1, which disappointed a lot of users.

With that said, the successor to the Poco F1 may soon arrive and we may see the brand venturing into other price points as well. With the Poco F1, Xiaomi offered the Snapdragon 845 SoC at Rs 20,999 (now available at Rs 14,999). We are expecting that the Poco F series may remain the company’s top-tier range, followed by other series like the rumoured Poco X. In other news, Xiaomi’s Redmi K30 4G variant is expected to reach India as Poco X2. We are excited to see what Poco has in store for us this year.