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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Almost all DTH operators have started offering the festive season promotional benefit to their subscribers. While Tata Sky was the first one to bring the reduced channel pricing for its customers, Sun Direct, Airtel Digital TV and D2h have also followed in its footsteps to bring the promotional offer from the broadcaster to their customers. However, that is making all the cable TV subscribers wonder when would they get the benefit of this broadcaster promotional offer. Well, thankfully, we can say that the cable TV subscribers would also be able to enjoy the benefits of this new offer soon as the All India Digital Cable Federation (AIDCF) has said that it would be passing on the benefits of the promotional scheme that the broadcasters have introduced on to its customers. It is worth noting that AIDCF represents the major cable TV operators in India, and all the cable TV operators constituting AIDCF are going to bring this promotional offer for their subscribers.
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All Cable TV Operators Will Bring Promotional Offer
AIDCF in its statement, has said, “AIDCF hopes that such promotional schemes from broadcasters will continue and we from AIDCF commit that we will ensure all such benefits are passed to the consumers. We also hope that new consumer offers will come, which will help in boosting consumption.” AIDCF has remarked that all its members would be committed in delivering superior value to the consumers. Already AIDCF has decided that to provide extra value to their subscribers, the cable TV operators would be offering 150 SD channels in the base NCF price instead of just 100 SD channels. This means that the cable TV subscribers are getting to enjoy 1.5 times more channels as compared to the DTH operators, saving them Rs 40 per month on their connection. When the promotional offer from the broadcasters comes into play for these subscribers, they would be able to do more savings on their connection.
