Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

There has been a struggle going on in the DTH and cable TV industry ever since the implementation of the new Trai tariff regime. The Telecom Regulatory Authority of India (Trai) brought the new pricing regulations in place in the country, and that led to the increase of monthly subscription costs for the DTH and cable TV subscribers. After Trai realised the drawback of the new tariff regime, it has been since going on with the task of coming up with corrective measures to patch up these drawbacks. One of the significant areas of focus remains the reduction of monthly subscription costs for subscribers. In a new update, All India Digital Cable Federation (AIDCF) has had a breakthrough in this regard as it has implemented a small price change to bring down the subscription costs.

150 SD Channels for Cable TV Subscribers for Rs 130 NCF
In an attempt to bring down the subscription costs, the All India Digital Cable Federation (AIDCF) members have decided that they would offer 150 SD channels to their subscribers instead of the current limit of channels which is set at 100. If you are unaware, then it is notable that currently, Trai has said that the cable TV and DTH operators have to offer 100 SD channels in the Rs 130 NCF charge and that has been the case until now. For subscribers who wanted to get channels beyond 100, they had to pay an additional cost for the extra channels. This additional cost was set at Rs 20 for an additional 25 channels. But, with this new implementation from AIDCEF in place, the subscribers will save on about Rs 40 per month. In the currently prevailing scenario, if the subscribers wanted to get 150 channels, they would have to spend Rs 170 in addition to GST for these channels.