Chinese company Xiaomi is only known as a smartphone brand in India, but in its homeland China, it's known as an Internet company. However, Xiaomi is looking to convert itself to an Internet company this year in India. And the first step towards the same was the Mi Experience Store it launched a while back which allows the users to experience Xiaomi's IoT products and today, it has launched a new couple of new services for the Indian consumers. Dubbed as the Mi Music and Mi Video, both the services offer free music and video content for Xiaomi smartphone users. For the Mi Music service, Xiaomi joined hands with Hungama and says that the app has over 10 million tracks at the moment. The Mi Video app essentially has the PatchWall content library which Xiaomi introduced with its Mi TV 4 in India.
Xiaomi Mi Music
The Xiaomi Mi Music app, which until now operated as a standalone music player now received online streaming service. Back in 2016, Xiaomi invested $25 million in Hungama, and it's no surprise that the company is offering online streaming of music via Hungama on the Mi Music app. Along with the online streaming service, the Mi Music retains all the earlier features such as the ability to store offline music and others.
The Mi Music now has Hungama Music integration, and the latter is South Asia's largest digital entertainment music streaming service with more than 400 content partners across geographies and languages. The Mi Music offers more than 10 million tracks across 13 Indic language choices.
The music service provides unlimited lifetime free music streaming service, and the app allows users to integrate local music on the device, as mentioned above. It also consists of new interesting features such as Dynamic Lyrics which offers users a “karaoke” song experience wherein users allow the lyrics to follow the song in a ‘Karaoke’ fashion and scroll through songs via lyrics. Xiaomi smartphone users can also download the music offline with Hungama Pro annual subscription package of Rs 899. However, as an introductory offer, Xiaomi might offer the premium package for Rs 499 for a few days.
Xiaomi Mi Video
Coming to the Xiaomi Mi Video app, it's a pre-installed video app which now has the ability to provide integrated video streaming across platforms. The Mi Video app offers content from various service providers such as Hungama Play, SonyLiv and Voot currently, with more partners coming onboard soon.
Currently, Xiaomi says that Mi Video offers more than 500,000 hours of content with nearly 80% free content. The service currently offers more than 12 video formats such as AVI, MP4, MOV, MKV, and MKA, MPEG, M2TS amongst others. It also supports multilingual subtitles, private folders, and multiple audio tracks. The Mi Video also offers one-tap cast to any Smart TV with DLNA and Miracast support.
Xiaomi introduced both the services at the Mi Pop Play event in Mumbai. The Mi Music app will receive an update today which gives access to the entire Hungama music service, while the Mi Video app will be updated with content streaming in the second week of May.
Alongside the two services, Xiaomi also stated that the Mi Music app currently has nearly seven million daily active users in India.