Vodafone India to cut mobile data rates, says CEO Sunil Sood

By July 20th, 2016 AT 11:04 AM

Vodafone, the country’s second largest telecom operator by subscriber, will also slash its data rates for both prepaid and postpaid users, following other rivals Bharti Airtel and Idea Cellular which have already slashed effective mobile data rates to offer more value to their customers ahead of the impending commercial launch of Reliance Jio.


Sunil Sood, CEO, Vodafone India, at the sidelines of an industry event informed media, “We have been offering value to our customers and we will continue to do so. We are working on it (matching the data tariff cuts by other telecom players) and will shortly announce it.”

Both Bharti Airtel and Idea Cellular slashed their respective data tariffs by up to 67%. According to media reports, the Indian telecom operators aren’t really reducing rates directly, but offering more value to their users, a move which is likely to help them protect their average revenue per user (ARPU).

Jio, which is currently offering services to over 1.5 million users under a trial launch, is likely to launch services in August this year. Jio as a pure-play 4G player is currently offering unlimited data offer together with 4,500 voice minutes for a period of first-three promotional months over LYF-branded smartphones and few of the Samsung’s select devices, and is likely to extend the offer to iPhones soon.

Industry watchers expect Jio to bring down the mobile data tariff by launching much cheaper data rates. Industry watchers also expect Jio to further disrupt the voice market, which currently is the bread and butter for the existing private telecom operators. Jio is likely to make voice calling free with bundled data to get short term market share if it fails to get users organically, according to media reports.

ET on July 14 reported that Jio’s maiden plan — likely to be called Freedom — may offer free voice services bundled with data, priced at least 25% lower than current offerings of top rivals.

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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Sutripta Roy---KolkataBiswadeepSutripta Roy --- KolkataSOTRUEAtheist Recent comment authors
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coverage of 3g has been too weak, i used to use airtel for 3g, vodafone for calls, last month switched to vodafone 3g. iam suffering due to poor 3g, it falls back to 2g and horrible speed. i will be buying jio in a week. once iam sure of good coverage, will switch off to jio. since iam on corporate plan vodafone i may need to leave my old no.. but with pathetic coverage, i got no hope… airtel has the best coverage. thought to buy dual sim samsung edge 7, unfortunately only 32 gb option available.. and it doesnt… Read more »

Sutripta Roy --- Kolkata
Sutripta Roy --- Kolkata

Vodafone internet speed is very much slow in Kolkata also. Even 3G speed is slower than Aircel 3G.

Santanu Sarkar
Santanu Sarkar

Mr Sood & Mr Colao are the only persons in this universe who are HAPPY TO HELP (as if rest feel sad to help).if they reduce the price, their premiumness will be at stake.it’s better if they move in the reverse direction & hike the tariff which will help them to retain their premiumness for a longer time.and why do these people always come up with crap statements that they want to offer value to customers.if that is the case,why did you not slash the prices two years back.jio’s launch and your price cut, isn’t that too coincidental!!!!

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