50% of travel transactions to be online by 2020: NASSCOM — AKAMAI Technologies Report

Follow Us

India’s internet user base is the second largest to China, according to NASSCOM -- AKAMAI Technologies Report. The report, titled “The Future of Internet in India”, reveals the ways internet has penetrated into various sectors including E-commerce, Travel and Hospitality, Public Sector, Financial Technology and Media. Besides measuring the impact of the internet in these areas, it also estimates the future trends of how the landscape of India will change due to the internet.

india-vodo




According to the report, the online shopping will account for two-thirds of the total e-Commerce market. The overall e-Commerce market in India is valued $17 billion in FY 2016, and by 2020, India is estimated to have 702 million smartphones in use. This will promote the online shopping further. The study said that the smartphones will be the preferred device for 70% of total online shopping.

In online shopping, the fashion and lifestyle segment will be the largest category registering 35% contribution to e-Commerce GMV by 2020.

Also, in the travel segment, around 50% of transactions will be held online. The competitive pricing offers given by the online travel agents and aggregators will trigger this increase in transaction.

“India’s Internet consumption has already exceeded the USA to become No. 2 globally. Keeping into consideration the massive impact that the Internet is creating across sectors, it has become the greatest disruptor of our age by changing the way we work, interacts socially and lives life in general. By 2020, the Internet is expected to penetrate deeper in the hinterlands of the country, helping to create more opportunities for everyone,” commented Mr. R Chandrashekhar, President, NASSCOM.

In media and OTT services, the content consumption patterns will evolve. The National Association of Software & Services Companies (NASSCOM) and Akamai Technologies, Inc. partnered for this research. The leading media platform YourStory.com conducted the research for the duo.

Reported By

Reporter

An astute writer with a track record in writing and publishing content for various industries, Ria brings on board her wealth of experience in journalism and love for technology to TelecomTalk. When not writing or reading, she spends a copious amount of time daydreaming and finding obscure Japanese folklore on the internet.

Recent Comments

Faraz :

Once ARPUtel, always ARPUtel. Airtel loosing 2G customers means less people paying 199 and more people paying 299 and above,…

Airtel CEO Hints at New Structure for Mobile Tariffs to…

Faraz :

Yes because all the hate was directed towards Jr Ambani marriage.

Airtel Saw Better Response to Tariff Hikes from Users than…

Faraz :

Launching 4G and calling it GIGAnet is the biggest insult Vi don't realise. Even 5G these days aren't GIGAnet anymore.…

Vodafone Idea Launches 4G Network in Lakshadweep

Sujata :

No, it's 7th Nov, 6 days ago 4g was gone, restoration yet to happen.

BSNL Deploys 1111 BTS in Bihar Under 4G Saturation Project

Load More
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments