RCom bets on data based voice packs, introduces new ‘App-to-App’ voice calling pack at Rs 39 for 300 voice minutes

Reliance Communications which operates under Reliance Mobile brand, today announced the introduction of APP-TO-APP calling pack. This new pack will let users make calls to friends through social networking apps at dirt cheap rates without worrying about data rates.

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With ‘APP-To-APP’ calling pack, customers will experience significantly better app-to-app voice calls with high-definition (HD) quality and instant connections. Further, RCom customers can call their near ones by utilizing RCom 2G, 3G & 4G networks. The pack would be available at as low as Rs 39 for 300 minutes calling through popular data-based apps, such as JioChat, Whatsapp, FB Messenger, Skype, Google Hangouts, imo , Hike, and Viber. Compared to regular voice calls it would be 67% cheaper, though the receiver needs an data pack to continue the call.

Unveiling the new service, Mr. Gurdeep Singh, CEO. Consumer Business, Reliance Communications, said, “RCOM has always had a special emotional connect with Gujarat, and we are excited to redefine voice calling in India by introducing the offer in our home state, providing app-to-app talking in India, and anywhere in the world. For Rs 39, customers can talk for 300 minutes anywhere in India and worldwide—that makes it very affordable too for mass adoption.”

However, the pack would be limited to Gujarat circle.

Is it only a Calling Pack?

No, it’s not only a calling pack from Reliance Communications who is an ally of Jio, the upcoming 4G operator from Reliance Industries Group headed by Mukesh Ambani. Both the companies have already partnered to share resources for 4G networks. Its also believed that RCom can offer voice fallback to Jio when they would launch commercially. Currently, voice calling market is dominated by big three operators namely Airtel, Vodafone and Idea who are getting more than 82% percent of voice revenues from more than 600 million customers.

So introducing data based voice packs would benefit RCom & Jio who are betting on 4G services as their 4G network is now present across 75-80% of total population, even where 3G & 2G data network isn’t available. Also, it would hurt the operators like Airtel who gains from Interconnection charges from rival networks. RCom by introducing the pack is encouraging users to shift their voice call usage pattern through opting VoIP calling services like calls from a platform like WhatsApp, Facebook Messenger, Hike, Jio Chat, Skype, Viber, etc.

However, it’s unlikely people would stop using regular voice calls but if RCom and Jio come up with much affordable data & voice data bundled packs; we can expect more users would shift to VoIP calls or would make calls to popular apps to near and dear ones. Also, it would benefit 4G operators like RCom & Jio who have built a robust data network which can offer much better data speeds and can take huge data loads, unlike other operators. On the other hand, it would weaken the customer’s dependence on regular voice networks like Airtel and Vodafone.

Dear readers, what do you think about the new data based voice calling pack from Reliance Communications. Share your views through comments.

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39 Comments on "RCom bets on data based voice packs, introduces new ‘App-to-App’ voice calling pack at Rs 39 for 300 voice minutes"

 

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Niraj sanjana
August 18, 2016 9:09 am 9:09 AM

Reliance in name of 4g is offering 3g speed. Worst network ever.getting speed of 3 to 4mpbs.vodafone on 3g is giving up to 9mpbs in my area

Akhilesh Kr Shukla
August 18, 2016 12:37 am 12:37 AM

Rcom 4G Band 3(1800) Vs Band 40 Speed test/Signal Test…/download test.

Ant
August 18, 2016 10:25 am 10:25 AM

Bro Which is the software that ur using to lock the band from PC…..

Akhilesh Kr Shukla
August 18, 2016 11:22 am 11:22 AM

its “MDMA App” As u seen in video.

Kaushik
August 17, 2016 11:43 pm 11:43 PM
It appears to me that RCOM has a long term plan to merge with (or sell itself to) Jio, and is trying experiments to build subscriber Base for RCOM and Aircom (merged mts-aircel-rcom) till such time comes so that the two entities (Aircom and RCOM/RJIL) will form a counter-cartel that will represent roughly 35% of the market by mid-2018. RCOM will differentiate itself from Jio initially by voice focused 4G plans instead of data….the same will carry over to Aircom I guess. That will have interesting consequences for two marginal players, namely Tata and Telenor. We will see interesting things… Read more »
Lyf
August 18, 2016 3:36 pm 3:36 PM

I second that. But frankly their voice services are the worst.

Sanjit Roy, Thakurnagar, wb
August 18, 2016 2:06 am 2:06 AM

Bro 35% CMS is not a big factor for aircom+jio, but they will find hard to command or to achieve 25% RMS

Kaushik
August 18, 2016 4:16 pm 4:16 PM
To me it appears that they aren’t terribly concerned about RMS right now. I guess the strategy is to gain enough CMS to form powerful counter-lobby, given that Reliance has an interesting history of involvement with government policymakers. It does raise some red flags to me, because once that lobby is formed, these kind of packs that violate net neutrality and allow differential pricing will be able to go through very quickly (once that happens, you can expect their revenues to increase!). The timing of this particular announcement does not make sense in the context of the big spat between… Read more »
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