TataSky picks Ericsson AVP 4000 encoder to add additional capacity of 200 channels

TataSky has chosen the Ericsson AVP 4000 compression platform which offers superior quality system encoding for IPTV, Cable, Satellite and Broadcast and delivers greater reliability and flexibility with lower transmission delay to ensure media organizations use bandwidth more efficiently and ensure consumers receive a high quality viewing experience.

tata hd TataSky which currently has the highest number of HD channels and services in the DTH market will be benefited by this move which will provide it additional capacity on its existing transponders to be able to add another 50 HD channels along with 150 new SD channels.

Yigs Riza, Chief Technology Officer, Tata Sky, says: “As India’s entertainment sector evolves, there is a rapid proliferation of channels and the consumer is spoilt for choice. People are increasingly choosing to view content not only of high quality but also as per their personalised choices. As a long-term strategic partner of Tata Sky, Ericsson has continuously delivered significant bandwidth efficiencies year-over-year and its expertise will enable us to develop and deliver 50 new HD channels which respond to today’s growing market expectations. Ericsson’s AVP 4000 compression platform will not only significantly extend our channel offering, but also deliver the high quality, reliability and operational flexibility that our subscribers expect.”

Giles Wilson, Head of Technology, TV & Media at Ericsson, says: “In today’s TV and media marketplace, it’s the consumer that is dictating the pace of change through their constantly rising expectations of how the modern TV experience should look and feel. Consequently, the need for service providers to evolve and adapt has never been greater and Ericsson is laser focused on providing its customers with the necessary technologies, innovations and services to help them do this. This latest project with Tata Sky reflects our continued commitment to offering market leading services that help our customers to achieve success through the delivery of more high quality content experiences to wider audiences.”

The Ericsson AVP 4000 is powered by the company’s first video processing chip, designed to deliver outstanding picture quality at HD and SD, in both MPEG-2 and MPEG-4 AVC and offers a strong roadmap for operators who wish to extend their service offerings to 4K and high dynamic range (HDR) technologies.

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9 Comments on "TataSky picks Ericsson AVP 4000 encoder to add additional capacity of 200 channels"


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September 12, 2016 9:00 am 9:00 AM

Channels increase, price goes to 1000 pm. Tatasky prices and packs sucks than everyother..mad man perverted choice of packs and pricing.

September 12, 2016 1:18 pm 1:18 PM
If Jio is serious about launching a home broadband and TV service over fiber, they could potentially attack a Rs 1000-2000 pm ARPU customer base by offering them 100Mbps broadband and HD cable service at 500-750 a month. This will put pressure on the price increases that Airtel, Tata Sky and Dish DTH have pushed on us. And deliver a much better ARPU to Jio than any Indian telecom company! This segment of customer is used to better service quality than mobile service providers, from DTH companies and some metro fiber broadband companies. So, Jio should be very careful to… Read more »
September 12, 2016 10:38 am 10:38 AM

I was paying Rs 175/Month for DishTV south sports pack and now it went to Rs 275/Month. This is happened with in 12-15 months span. This is the same situation with every DTH Operator, at least TATA Sky was good interms of quality of services,

Faruk Kadir
September 11, 2016 11:03 pm 11:03 PM

Tatasky is good but not in terms of pricing.

September 12, 2016 10:36 am 10:36 AM

TATA sky quality, No.of Channels, Services, Add-on Packs, Fault/Repairs management, Customer Care support and everything is excellent in TATA. I am using both TATA Sky and DishTv from almost 8-9 years and price of TATA sky is far better than Dish Tv. I don’t have any idea about AirTel DTH, Videocon, and Sun DTH.

September 12, 2016 9:03 pm 9:03 PM

Right now Tatasky has highest number of transponders. They do everything before satellite die. What quality terms are you talking? Packs,addons,hd access are too bad comparing others. Sometimes You can’t find your old base packs. New name new price.

September 11, 2016 4:39 pm 4:39 PM

HD access fee is the only problem.
There should be an option to customer that if they don’t want to see sister channel of HD channel (SD)

September 12, 2016 10:31 am 10:31 AM

This will be possible only when you are choosing selected channel (like topup), but in reality it won’t be possible until all the channels are having HD feeds.