Sony Considering to Restructure and Introduce Fresh Strategy for its Mobile Division

By January 14th, 2019 AT 10:54 AM

The year just-ended was terrible for smartphone maker Sony amid dwindling sales and the company is now contemplating to restructure and introduce a fresh strategy for its mobile division. “We’ve been undergoing a lot of change. Every component of our business has been touched,” Don Mesa, Vice President of Marketing, Sony Mobile, was quoted as saying by the Digital Trends late last week.

sony-restructuring-mobile-division

The reshuffle heralds a fresh strategy for Sony Mobile. Kimio Maki is the new head of development and comes in from Sony’s very successful camera division, the report added. Maki was part of the brains behind making the Tokyo-headquartered company as a top camera maker.

“We are going to be announcing products at MWC. What we present there will be a first step showing the direction we are going,” Mesa added in the report. Even as Sony Mobile is set to reshuffle in the right direction, the company has maintained users should not expect drastic changes.

Apart from introducing new devices at the Mobile World Congress 2019 (MWC), the company is also likely to update the line-up again at IFA, six months later. Sony has released various smartphones in 2018 globally, but none of them made the headline as the competition offered better value for money devices at affordable prices.

Read more on:

guest
2 Comments
newest
oldest most voted
Inline Feedbacks
View all comments

Recent Posts

Samsung Galaxy S20 FE With Snapdragon 865 and 120Hz AMOLED Screen Goes Official

Expanding the Galaxy S20 lineup, South Korean smartphone brand, Samsung officially launched the Galaxy S20 FE (Fan Edition) with flagship...

Reliance Jio Might Release $50 Smartphone to Rival Chinese Brands

In the Reliance Industries Ltd AGM 2020, the company announced that its subsidiary Jio is partnering up with Google to...

Android 11 for Android TV Focuses on Performance, Privacy Improvements

Google on Tuesday announced the launch of Android 11 update for Android TV focusing on enhancements to privacy and performance....