Reliance Jio, the latest telecom entrant in the industry, has completed two years in the Indian market. The Mukesh Ambani led company has also shared the goal of taking India to the top five countries in the world in broadband connectivity. With its latest services, techniques and strategies, Reliance Jio has genuinely brought a digital revolution in India. Right now, the telco boasts of being the largest and fastest growing wireless subscriber in the country with a subscriber base of 215 million users.
Meteoric Rise in Subscriber Base
An official Reliance Jio spokesperson said about the development, "In a short span of two years, Jio has unleashed the huge data potential in the country, catapulting it to highest mobile data consumption in the world. In addition to strengthening and deepening the digital and content ecosystem with various initiatives, our aim is to connect 500 million feature phone users in India, who don't have access to the basic Internet.”
Expanding to Areas Like Broadband, Home Services and IoT
He further added, “With Jio, Indians even in the remotest villages will have the same access to digital entertainment, digital learning, e-Healthcare, e-banking, e-Governance and real-time information as is enjoyed in the developed countries. With JioGigaFiber and enterprise businesses in the offing, we are committed to take India to the top 5 in the world in broadband connectivity, both for mobility as well as fibre based wireline connectivity.”
In the LTE spectrum across 800MHz, 1800MHz and 2300MHz bands, Reliance Jio has become the world’s largest all IP network. Reliance Jio has also helped India in climbing to the top of the mobile data usage list. Also, the telco was the first of its kind to do away with the calling tariff and introduced free unlimited calling across all its plans. With the help of Reliance Jio, India has achieved far greater network coverage in 4G as compared to the 2G coverage in the last 25 years.
Prime Reason Behind India’s Increased Data Usage
The statement by the spokesperson read, "Jio customers alone are consuming nearly 240 crore GB of that data. India moves from 155th in broadband penetration to 1st in the world in terms of mobile data consumption. Within months of its launch, Jio became World's 1st and only Exabyte Telecom network with data transmitted over Jio's network surpassing 100 crores GB per month.”
The spokesperson also said that the per GB cost of data has been brought down to Rs 15 per GB after Reliance Jio, whereas previously the price of per GB data used to be as high as Rs 250. Trai SpeedTest Portal has also ranked the telco as the highest one in terms of 4G network coverage, speeds and usage.
Penetrating Rural India with JioPhones
Talking about the reduction of plans in the market, the spokesperson said, "Prior to Jio, there were nearly 22,000 tariff plans on offer. Post Jio all operators are trying to replicate the Jio model by trimming the number of plans. Jio offers only a few simple tariff plans with specified marquee plans at any point in time. This has simplified life for customers and they are able to choose the best deal for themselves.”
The spokesperson also talked about the sub-brand LYF, which manufacturers LTE enabled smartphones, the spokesperson said, “Launch of VoLTE devices under LYF by Reliance Retail, which propelled all smartphone brands to increase focus on LTE shipments in the country leading to the current status where almost all smartphone shipments are LTE devices. Introduction of JioFi - the personal voice and data hotspot that enables users to enjoy Jio Digital Life on multiple devices and also enjoy the benefits of VoLTE calls on their old 2G/3G mobiles.”
Further, the Reliance Jio spokesperson ended his account by informing the public about the content partnership with companies like ALT Balaji and Eros. He also spoke about Reliance Jio’s step in the education service. “Jio's parent company also acquired a majority stake in Embibe, the unique data-driven education services platform catering to Engineering, Medical, Banking and Class 8-10 (Foundation) exams. Jio's own apps gained immense popularity with 200 million downloads for MyJio and more than 100 million for JioTV,” he said.