Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

Trying to unify its tariff lineup, Idea Cellular which merged with Vodafone India has now come up with a prepaid recharge of Rs 189 which offers benefits for 56 days. To recall, Vodafone also introduced the same plan a couple of months ago and this new plan from Idea doesn’t come as a surprise to many. Telcos including Reliance Jio doesn’t offer benefits for 56 days with a prepaid plan priced under Rs 200, but Idea Cellular and Vodafone are doing that to lure subscribers. Although it’s a segmented offer valid only for select users, the ones who got this plan can enjoy unlimited calling (with a cap), 100 SMS per day and 2GB data for a period of 56 days from the date of recharge. Even Vodafone’s Rs 189 prepaid recharge is also a segmented one.

Idea Cellular Rs 189 Prepaid Recharge: Benefits and Details
Diving deep into the details of this prepaid plan, Idea Cellular is providing a total of 2GB data and once the FUP limit completes, users will be charged from their talk time balance. That said, the telco has recently removed talk time recharges from its portfolio and it’s currently providing just three talk time plans of Rs 10, Rs 1,000 and Rs 5,000. The plan also ships with 100 SMS per day along with unlimited voice calling benefit.
Do make a note that Idea Cellular will be capping the voice calls to 250 minutes per day and 1000 minutes per week. In addition, the calls will be limited to 100 unique numbers during the validity period of 56 days.
Notably, this is the cheapest prepaid plan right now with 56 days validity alongside Vodafone’s Rs 189 prepaid plan. It’s not surprising to see Idea Cellular coming up with this plan as it’s looking to unify its tariff portfolio with Vodafone since they’ve merged and formed Vodafone Idea Limited.