Airtel IQ Enhances Message Delivery to Nearly 100 Percent for Leading Indian Private Sector Bank

Airtel IQ's Assured Delivery Solution Solves Critical Message Delivery Challenges of a Leading Indian Private Bank.

Highlights

  • Airtel IQ True Delivery ensures near-100 percent message delivery for a leading bank in India.
  • Real-time insights into message delivery, latency, and failures.
  • Smart fallback mechanism: SMS, voice calls, WhatsApp.

Follow Us

Airtel IQ Enhances Message Delivery to Nearly 100 Percent for Leading Indian Private Sector Bank
Airtel IQ True Delivery has been deployed by one of India's leading private sector banks to address critical communication gaps, marking a significant step in improving customer experience and operational transparency. According to Airtel, the bank was grappling with delayed and failed delivery of essential messages such as One-Time Passwords (OTPs) and transaction alerts.

Also Read: Airtel IQ to Integrate Generative AI and 5G for Real-Time Enterprise Experiences: Report




Critical Communication Gaps in Banking

This caused a lot of confusion and frustration, leading to several users having unpleasant experiences while banking or using payment instruments for online purchases. Despite multiple SMS aggregator partnerships, it lacked real-time delivery insights and was charged for undelivered messages. Limited communication channels further impacted outreach effectiveness for the bank, according to Airtel Business.

"While they had multiple SMS aggregator partners, the bank did not receive accurate information about number of messages delivered, message latency, and delayed and missed deliveries. Additionally, they were being charging for all messages sent, even if they did not reach the user" Airtel Business explained.

Also Read: Airtel Business: Key B2B Advancements and Innovations in 2024

Airtel IQ Assured Delivery

To solve these challenges, the bank adopted Airtel IQ's Assured Delivery solution, which ensures timely delivery of messages via a smart fallback system—starting with SMS, followed by voice calls, and finally WhatsApp if earlier attempts fail. The channel flow and response times were customised to the bank's specific requirements.

Tailored to Meet the Bank's Unique Needs

"If the user doesn't receive the message within a stipulated time frame, the platform re-routes the delivery via calls. If the call isn't answered, the message is then delivered via WhatsApp. The channel flow and timelines were tailored to suit the bank's brief," Airtel Business explained how its IQ True Delivery helps the bank establish a first line of communication via SMS.

Secure and Compliant Infrastructure

The solution includes a dedicated MPLS connection between the bank's and Airtel's data centers, providing enhanced data security and control. It also features DoT-compliant, real-time reporting and analytics, giving the bank full visibility into delivery metrics and failure diagnostics.

Also Read: Airtel Business Launches Unified Communications Application, Airtel IQ Business Connect

Airtel IQ Drives Impact Across Banking and Beyond

The implementation has led to a near-100 percent message delivery rate and significantly improved customer satisfaction. Airtel Business says that the platform, which is fully compliant with CERT-In, BIS, GDPR, and ISO standards, is now being piloted with other leading financial institutions and a large logistics provider.

By leveraging Airtel IQ True Delivery, the bank has not only optimised its communication infrastructure but also reinforced its customer-first service.

You can also join the TelecomTalk WhatsApp Community for updates and discussions.

In Airtel Business (B2B) Series:

Airtel IoT Solution: Airtel Business AI-Powered IoT Solution Cuts Energy Costs by 15 Percent for Indian Hospitality Giant

Airtel SD-Branch Solution: Airtel Business Transforms Network Infrastructure for Major Indian Pharma Retailer with SD-Branch Solution

Upcoming Cloud Solution: Airtel Business to Launch New Comprehensive Cloud Solution Amid Strategic Overhaul

Smart Energy Management Solutions: Airtel Business AI-Powered Smart Energy Management Solutions to Drive Cost Efficiency and Sustainability

Smart Clinics Powered by 5G: Airtel Business and Fortis Healthcare Launch Smart Clinics Solution Powered by 5G

Airtel IQ Reach: Bharti Airtel Launches Airtel IQ Reach, A Self-Serve Marketing Platform

Reported By

Telecom Analyst

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

Recent Comments

Phoenix96 :

Since Jan this year Some long term and GP2 BSNL plans were removed. Here check them Faraz:

BSNL is Giving 5% Discount on Prepaid Plans and Additional…

Phoenix96 :

Don't know even if this service catered anyone with the functionality. Maybe or maybe not, ether way its always the…

BSNL Discontinues PRBT Service for Enterprise Clients, Shifts to AI-Driven…

Phoenix96 :

Man so the prediction was right all along. Sigh. :( yeah tbh VI 4G was decent in its offereing except…

Airtel Prepaid Plans for May 2025: Full Details with Unlimited…

Phoenix96 :

Great analysis is done. But to shut down even in phased manner demands the existence of either other sources or…

Why India's Move to Ban Huawei, ZTE in Telecom was…

Phoenix96 :

Yeah Jio as well as Airtel Airfiber has messed up Data cap in comparison with the speed their routers delivers…

JioHome by Reliance Jio: Plans, Benefits, and Offers for May…

Load More
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments