Airtel Business is the B2B unit of Bharti Airtel. On September 9, 2021, Airtel Business released a new edition of the Insights Report under the aegis of its Customer Advisory Board (CAB). For the unaware, the Airtel Business CAB is built of various business leaders from around the country’s top companies and organisations. In its new report, Airtel Business said that brands who embrace digital technologies ahead of the curve for delivering an omnichannel experience to their customers would win the 5G era.
5G and Rise In Automation to Help a Lot
As per the report, four key themes will help the retail segment in the era of 5G. These are - a) Borderless Commerce, b) Rise of Automation, c) Mass Personalisation, and d) Delivering Value and Experience.
Airtel Business said that retailers must understand and deliver a personalised experience to their customers. This can be done with the help of 5G. Now more than ever, people are sharing their data with businesses, both online and offline.
With the help of 5G, automation can be ensured since ultra-low-latency and high-bandwidth networks will be available for the Internet of Things (IoT). Even the role of augmented reality (AR) and virtual reality (VR) will rise with the arrival of 5G, and this will also be a pivotal thing when it comes to helping consumers get the best shopping experience.
The report adds 5G will speed up the digital transformation of the retail sector from the supply chain to the in-store experience. 5G networks and personalisation will help offline retailers in getting an edge over their online rivals since the personalisation of services in a physical manner will go a longer way than what a consumer experiences offline.
But the 5G networks are still a little far from India, and PAN-India 5G networks are even farther (at least 3 years from now). It will be interesting to see how the market develops with the arrival of 5G.