OnePlus Might Take on Xiaomi, Oppo, Vivo in Affordable Category Smartphones

Since the past few months, OnePlus and Oppo are hitting the tech headlines quite often as the brands have merged and a lot of changes were expected. Already, OnePlus has started using the custom skin ColorOS for its devices. Now, fresh reports hint that the company, which was known for its affordable yet premium flagship smartphones might enter the budget price category in India.

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Affordable OnePlus Smartphones Likely On Cards

As per the well-known tipster Yogesh Brar, OnePlus is claimed to be working on smartphones that could be priced under Rs 20,000. The launch of these devices could not be farfetched. The affordable OnePlus smartphones are expected to see the light of the day sometime in Q4 2021 or Q2 2022. Having said that, we can expect these smartphones to arrive under the Nord branding.

Already, OnePlus sells budget smartphones in select regions. However, this will be the first time in India that the company will bring such affordable devices. Notably, OnePlus has been leading the country’s premium smartphone market space for quite some time. In its initial years, OnePlus failed to launch a successful affordable smartphone and it refrained from taking this move again.

Competition In Affordable Market

The Indian market is one of the fast-growing markets for smartphone brands. While there are devices across price points, the budget category is more competitive than others in the country. Moreover, this segment is already dominated by brands such as Redmi, Realme, and Samsung. Trailing behind are brands such as Tecno, Infinix and many others.