Vodafone Launches Happy Hours Discount Plans in Mumbai

Vodafone Essar the leading GSM mobile service operator has announced the launch of its new tariff concept called ‘Happy Hours’ to Mumbai telecom circle by launching of 3 new Bonus Card at Rs.19, Rs.21 and Rs.24 for its Prepaid GSM mobile service users.

Under the ‘Happy Hours Discount Plans’, Vodafone prepaid customers will be able to avail a 50% discount on their calls that depending on time at which they call.

Vodafone Bonus Card of Rs.19 provides 50% discount on local calls rates of customers existing plan from 6 am to 9 am. While Bonus Card of Rs.24 will gives 50% discount on local calls from 2 pm to 5 pm & Bonus Card of Rs.21 provides 50% discount on local calls from 11 pm to 2 am. All these Bonus Card will be valid for 30 Days from the date of recharge.

The “HappY Hours Discount offer” cannot be clubbed with any local free minutes offer, friends & family and select plans by vodafone.

This Article Was Written By: Sanjay Bafna

Sanjay Bafna - Senior Editor

Sanjay Bafna is an entrepreneur and Editor at TelecomTALK covering mobile operators, 3G, Broadband, 4G, LTE, Telecom Policies & Regulations and Mobile Phones. He is well known Telecom and Mobile Analyst, Love Tea and Chocolates.

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  • TURKEE June 3, 2010 at 2:03 pm

    Guys, The chicken in the image has a fine logic. The bonus card of Happy hours now available is the market has same Chicken pic but on 19 pack which means its for morning Discount. For afternoon pack of 24 you have 2 cows dancing and for night pack of 21 you have 2 owls singing. So,
    For Morning – its 2 chicks
    For Afternoon – its 2 cows &
    For Evening – its 2 owls.
    Great piece of marketing by Vodafone!!

    Reply
  • samrat ghoash June 1, 2010 at 4:32 pm

    vodafone is the largest one of company in india

    Reply
  • TURKEE June 1, 2010 at 3:08 pm

    @naruto
    Abhi tou shruvaat hai, aage aage dekho kya kya ayega!!

    Reply
  • naruto June 1, 2010 at 2:48 pm

    Smart product! First of its kind!! At 20Rs kind of price an all local 50% off benefit sounds like a good deal!!

    Reply
  • TURKEE June 1, 2010 at 11:39 am

    @ALL-IN-ALL
    Vodafone seems to be expensive, but in metro like Mumbai, it is a good offer for Customers where everything is very expensive.

    Reply
  • kaushik June 1, 2010 at 10:32 am

    @TURKEE
    thanks no clarification more

    Reply
  • ALL-IN-ALL June 1, 2010 at 10:19 am

    vodafone is very expensive

    Reply
  • TURKEE June 1, 2010 at 1:33 am

    @kaushik
    Whatever call rate you have on your sim card, these packs will discount them by 50%. For example if you have 1p/sec, then during Happy Hours it will be 0.5p/sec. Need more clarification Dude??

    Reply
  • kaushik June 1, 2010 at 12:35 am

    half rate means what – half of Re 1 or 50 paise or 60 paise or 1 sec ?

    Reply
  • TURKEE May 31, 2010 at 11:52 pm

    Bhailog, Nowadays Telecom Operators are trying to keep new customers hooked to them only, indeed the reverse trend has increased due to new operators coming in. Customer buys a sim, uses its talktime & throws it into dustbin or 2nd case can be like getting sim just because it was free of cost & then making no use of it. This actually affects Companies revenue part. That’s one of the reason why Vodafone clubbed Happy Hour with FR for new customers, so they use the sim for atleast 3 months & experience their services. This is a good strategy to make customers stick to your network. I feel their is a need for these kind of benefits so as to make customer delighted & enhance your customer base.

    Reply
  • Adarsh May 31, 2010 at 10:51 pm

    Sirf 2se5pm wala plan acha hai….baki sab bakwash hai….

    Reply
  • ADARSH May 31, 2010 at 10:46 pm

    Ye plan toh 10din pehle launch ho gaya tha….

    Reply
  • Keshav Jha May 31, 2010 at 10:38 pm

    This is a very good concept, but the time duration should be more than 3 hours. It may be whole night, morning to mid day & mid day to night, means 8 hours. Price may be 20-40/- a/c to shift.

    Reply
  • Abhi May 31, 2010 at 10:17 pm

    Hey, What is great deal in this plan??
    You pay 19-24 bucks and are getting discounted calls for damn 3 hours!!
    bakwaas plan.
    Better go for 1p/2sec plans..

    Reply
  • TURKEE May 31, 2010 at 7:35 pm

    These packs are available inbuilt for new customers of Vodafone as well. But he has to do first recharge of Rs. 66 or Rs. 67. In FRC 66 he will get 1p/sec tariff valid for one year, Rs. 56 Talk time & Happy Hour of BC 19 free for first month. On top up recharge of Rs. 50 & above in 2nd month he will also get 50 local V2V mts & Happy Hour 24 free for 2nd month. In third month if he again does topup recharge of Rs. 50 or above he will get 50 local V2V mts & Happy Hour 21 free for 2nd month. So their lies the usp of Vodafone, Clubbed happy hours with FRC for new customers. New customer will be benefitted more if they do first recharge of 66. In 67 its same except the tariff plan will be per minute as 40p/min loc & 50p@min std i.e. Per minute tariff will be applicable. If you want to enjoy these benefits, get a Vodafone sim card in Mumbai!!

    Reply
  • TURKEE May 31, 2010 at 6:52 pm

    @Ashish Gupta
    There is no Happy Hour Concept from Competition. One of the drawbacks is that customer cannot choose his own time, but that’s what i mentioned earlier if this concept is taken wisely ahead it will be fruitful.

    Reply
  • TURKEE May 31, 2010 at 6:46 pm

    @zareef
    We are talking about Mumbai. Yeh plan kahan pe hai Bhai??

    Reply
  • Ashish Gupta May 31, 2010 at 6:42 pm

    Where is the main 6pm to 9pm slot. What extra is vodafone offering compared to the competition ?

    Reply
  • TURKEE May 31, 2010 at 6:32 pm

    @Fahad
    Vodafone operates in Mumbai with premium returns. Its a major break through by starting this concept of Happy Hours. This can go a long way ahead if carried forward in a better way..

    Reply
  • TURKEE May 31, 2010 at 6:29 pm

    @Ankit
    Correct Ankit!! I was not expecting Vodafone will include chickens in their promotion activity. But I think these might be Chicken of Zoozoo’s.

    Reply
  • Fahad May 31, 2010 at 6:29 pm

    DUDE VODAFONE IS THE KING IN MUMBAI THINK TWICE THAT HOW VODAFONE MANAGED TO GIVE OUT THIS OFFER AND THAT TOO IN MUMBAIIIIIIII……..

    Reply
  • TURKEE May 31, 2010 at 6:29 pm

    @Ankit
    Correct Ankit!! I was not expecting Vodafone will include chickens in their promotion activity. But I think these might be Chicken Zoozoo’s.

    Reply
  • Fahad May 31, 2010 at 6:28 pm

    @kuttymohan
    DUDE VODAFON IS THE KING IN MUMBAI THINK TWICE THAT HOW VODAFONE MANAGED TO GIVE OUT THIS OFFER AND THAT TOO IN MUMBAIIIIIIII……..

    Reply
  • Fahad May 31, 2010 at 6:25 pm

    MONEY SAVVVVY PLANS BY VODAFONE…. NOW THIS SHOWS THAT VODAFONE CARES FOR ITS CUSTOMERS…..GOOD GOING VODAFONE

    Reply
  • Fahad May 31, 2010 at 6:23 pm

    gREAT OFFER BY VODAFONE ….

    Reply
  • kaushik May 31, 2010 at 6:15 pm

    rajiev :
    oye vodafone ke zoo zoo kahan gaye, ab murgi le aaye.

    abhi customer murga banega

    Reply
  • zareef May 31, 2010 at 6:04 pm

    uninor 24 ghanta badlta plan is better

    Reply
  • kuttymohan May 31, 2010 at 5:48 pm

    uninor has plan like this rs48 for 3 month we get discount 5-60% 24\7 like that vodafone should give offer

    Reply
  • rajiev May 31, 2010 at 5:45 pm

    @TURKEE
    gud idea

    Reply
  • Ankit May 31, 2010 at 5:45 pm

    @turkee
    this is not a customised pic by TT, rather it is done by the marketing team of VF. this pic is part of the 3 pics made by VF.
    This product was conceived and implemented by VF VAS team

    Reply
  • TURKEE May 31, 2010 at 5:38 pm

    Only one drawback in Happy Hour. It should give all 3 different hours in one pack only. May be of 39/41. What say??

    Reply
  • TURKEE May 31, 2010 at 5:36 pm

    @rajiev
    This is a customised picture made by Telecom Talk for this article. Right Mr. Sanjay?? Zoozoo’s are there as brand ambassadors of Vodafone, Don’t worry!!

    Reply
  • rajiev May 31, 2010 at 5:29 pm

    any way nice offer by biggies.

    Reply
  • rajiev May 31, 2010 at 5:27 pm

    oye vodafone ke zoo zoo kahan gaye, ab murgi le aaye.

    Reply
  • TURKEE May 31, 2010 at 5:13 pm

    These is a good concept started by Vodafone!! Its catching up in market Guys. Just like Bar Happy Hours!! Is’nt it?

    Reply
  • dev May 31, 2010 at 5:07 pm

    sounds good…..nw VF also showing some activity

    Reply

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