TELECOM TALK

Samsung the leading mobile handsets giant today launches new Giorgio Armani – Windows based Samsung Smart phone, the most luxurious business mobile in the Indian market. The classy and stylish with amazing featured new handset is designed to standout in the crowd like previous Giorgio Armani Samsung Mobile; the new device is designed by Giorgio Armani, reflecting his simple and graceful design philosophy. The unique two-step 30-degree tilt hinge form factor combines sophisticated design with exceptional usability. The phone also comes in a distinctive and elegant bronze gold color, which coordinates perfectly with Giorgio Armani’s suits.

This is the third phone that Samsung has launched in collaboration with Armani – the first being Giorgio Armani Samsung mobile in 2007 and the second being Emporio Armani Samsung Night Effect in 2008. Former Miss India and Bollywood actress Sonal Chauhan along with Ranjeet Yadav, director, IT and telecom, Samsung Electronics, unveiled the new product at an event in Mumbai.

The new Giorgio Armani-Samsung smartphone offers always-on connectivity tools including 7.2Mbps HSDPA, 5.76Mbps HSUPA and WiFi access. With its unique form factor supporting full touch and QWERTY at same time, the phone provides a dynamic mobile Internet experience through Push e-mail with Microsoft Exchange and full internet browsing.

The Giorgio Armani-Samsung smartphone III comes with the new Windows Mobile 6.5 operating system. It’s one of the first phones available with the innovative Windows Mobile 6.5 operating system, which will lead the way to a new generation of mobile services and applications. Windows Mobile 6.5 includes a new start page and dashboard that simply and intuitively displays key productivity features such as e-mails, text messages, missed calls, and calendar appointments.

It also includes a touch interface that provides quick access to the main functions of the smartphone. The free My Phone service, which is a newly added Windows Mobile 6.5 application, lets users access, manage, and easily run backups of the personal information contained in the device using a password-protected Web-based service. Synchronization and automatic backups guarantee users that their contacts, appointments, text messages, and other information is kept up-to-date and is always easy to retrieve if the phone is lost or when changing phones.

To satisfy business professionals, who want to easily and efficiently manage their work and personal lives, the Giorgio Armani-Samsung smartphone offers the latest multi-media features such as a 5-megapixel camera, a music player and a video player supporting various types of multimedia formats. The phone comes with 3.5” ultra brilliant AMOLED screen for viewing videos and slide shows in high-resolution and with reduced power consumption. Furthermore, it offers 8 Gigabytes of internal memory and an extendable microSD slot up to 32GB to store multimedia content. The Giorgio Armani-Samsung smartphone also offers GPS navigation, so users can get their bearings wherever work or life takes them.

Former Miss India and Bollywood actress Sonal Chauhan along with Ranjeet Yadav, director, IT and telecom, Samsung Electronics, unveiled the new Giorgio Armani-Samsung smartphone

Giorgio Armani, President and CEO of Giorgio Armani S.p.A., commented: “Today more than ever, elegant dressing is part of daily business life. When Samsung asked me to design the new business and lifestyle smartphone I decided to use my fashion aesthetic to create it. I simply aim to create a smartphone which is not only an elegant tool but also functional and useful, perfect for today’s managers. The result is a unique smartphone perfectly suited to every moment of one’s business and private day. This is the Armani aesthetic – to combine beauty with function in a simple and timeless way.”

JK Shin, Executive Vice President and head of the Mobile Communications Division at Samsung Electronics, said: “We are delighted to have reached another milestone in the collaboration between Giorgio Armani and Samsung Electronics. This latest-generation mobile masterfully combines our experience in technology with a design from one of the world’s best known designers, and the functions offered by Windows Mobile 6.5 operating system. What’s more, the Giorgio Armani-Samsung smart phone is a demonstration of our commitment to offering customers cutting-edge technology in our products, along with exclusive design and fashion.”