Idea Cellular


Idea inks Rs 3,310-crore deal with Videocon Telecom for spectrum acquisition in Gujarat and Uttar Pradesh (West)

Amid media reports that there could be a possible merger of businesses between Videocon Telecom and Idea Cellular, India’s third-largest telecom operator Idea Cellular has announced its Rs 3,310-crore deal with the telco for acquiring spectrum in the circles of Gujarat and Uttar Pradesh (West). This agreement is for a quantum of 2×5 MHz contiguous blocks of 1800 MHz in each service area, with right to use spectrum until December… Read More


Idea’s own 3G network now starts appearing in Kolkata

Looks like Idea Cellular is all set to launch its own 3G network in Kolkata ahead of the launch of its Vodafone 4G in December. Idea’s 3G signal is now appearing in many places with constant signal throughout Kolkata. We earlier reported that Idea Cellular may launch their own 3G network during Diwali. However, they haven’t launched their 3G network yet or haven’t made any official statement on this regard.… Read More


Idea Cellular’s 4G LTE signal is now live in Punjab

After Vodafone’s 4G LTE signal went live in Kerala, Idea’s 4G LTE signals were spotted in Chandigarh (Punjab). Idea is readying its 4G network for an early 2016 launch. Idea had earlier announced its plan to launch 4G LTE services in Kerala, Maharashtra & Goa, Andhra Pradesh, Karnataka, Madhya Pradesh & Chhattisgarh, Punjab, Haryana, North East, Tamil Nadu, and Orissa in a phased manner. Idea will be using its efficient… Read More


Idea teases its 4G LTE services with a ‘4G is coming’ banner

Aditya Birla Group controlled Idea Cellular has started teasing the launch of its 4G LTE services with a new banner on their website. The banner states that “4G is coming soon”. A few weeks back, Idea announced that they will launch the 4G network based on FDD-LTE standard in 300 cities starting in December till the first half of the next year. Primarily Idea, the third largest telecom operator by… Read More


Angry Birds maker Rovio inks carrier billing deal with Idea Cellular

Finnish game developer Rovio has joined hands with Idea Cellular, India’s third largest telco, to enable carrier billing on its popular Angry Birds games in the country. Under the partnership, the telco will allow its customers to pay for in-game transactions via their prepaid or postpaid accounts. “It’s hard to monetise a free game in a market where there is limited credit card usage. So, we have struck a carrier-billing deal… Read More


Idea silently starts offering cashbacks on recharges through Idea Money

It is quite strange that even acquiring getting Wallet license in 2011 from the Reserve Bank of India, Idea Cellular didn’t launch a full-fledged wallet service. On the other hand, other telecom operators such as Airtel and Vodafone are already taking benefits of their own Wallet services Airtel Money & Vodafone M-Pesa respectively. Idea were remain silent about their Idea Money, but things are now changing after it acquired Payments… Read More


Idea Cellular announces new promotional data plans, offers double the data on recharges

It seems that incumbent operators are quite serious about the data war as Reliance Jio is nearing the launch their data-focussed services at a relatively lower cost. Operators like Idea and Airtel have already started providing extra data in old packs whereas Vodafone is treating its users with ‘Double Data’ on their recharges. Now Idea Cellular has announced new promotional data plans for the Himachal Pradesh circle. As a part… Read More


Idea releases results for second quarter of of FY 2016, Data ARPU increases to Rs.144

Idea cellular has released its consolidated results for the second quarter of 2016 which ended on 30th September. The net ‘Voice minutes’ usage dipped by 3.2% compared to the previous quarter.  Further, due to reduction in mobile incoming IUC charges settlement rate from 20p to 14p/min from March 01, 2015, reduction in national roaming call charges & SMS rate between 20%-75% effective from May 01, 2015 and pressure on Mobile… Read More


Idea launches new combo packs in Madhya Pradesh & Chattisgarh with unlimited calling benefits

Idea Cellular, the largest telecom operator by subscriber base in the Madhya Pradesh and Chhattisgarh circle, has launched new combo packs enriched with data, unlimited local as well as STD minutes, and SMS for prepaid users. These packs comes with unlimited calling benefits, and the company has also added 3G data in top of it. SMSes are bundled as freebies in these packs. These packs have four denominations; Rs 1098… Read More


Idea Cellular finally launches self-care app ‘My Idea’ for its users on Windows Phone

Months after launching its self-care app on Android & iOS platforms, Idea Cellular has now launched the self-care app for Windows Phone operating system. The app lets users manage their Idea accounts right through the app. It is very similar to what Vodafone App can do, making it easier for consumers in managing accounts of family members and friends. The app allows adding of multiple Idea connections under a common… Read More


After Airtel, Idea to shift 1.5 million prepaid customers to Per Sec Billing Plan

Idea Cellular, announced a shift to Per Second Billing (PSB) plan for 1.5 million prepaid customers. Out of its total customer base of over 166 million, nearly 157 million are prepaid users. The 1.5 million Idea prepaid customers who are currently on Per Minute Billing (PMB) will be shifted to PSB plan, progressively, over the next 30 days. Speaking on the occasion, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular… Read More


Idea gains the trust of 1 Crore customers in Kerala, Plan to launch 4G LTE in early 2016

Idea Cellular; has now achieved an unprecedented milestone in the history of the circle by registering over 1 Crore customers on its network in the state. Having established the largest mobile network Idea is now readying to launch 4G LTE services in Kerala in early 2016. The company plans to add 4200 cell sites in FY16 to close the financial year with over 15,000 cell sites and thereby enhancing the… Read More

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