Idea Cellular

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Idea will now offer e-KYC ‘Aadhaar’ based SIM activation across its service centers

Idea Cellular, has announced the roll out of ‘electronic – Know Your Customer (e-KYC)’ based activations for both Prepaid and Postpaid customers across its service centers in 22 circles. The pan-India roll-out of e-KYC has been enabled after the successful pilot by Idea in Delhi circle, in association with UIDAI, and as per the DoT guidelines. The e-KYC solution allows users to avail instant verification using their ‘Aadhaar’ Number, enabling quicker… Read More

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Idea Cellular readies its own Video, Music, TV, Chat and Storage service to counter Airtel, Jio

Idea Cellular, the country’s third largest telecom operator, will launch a slew of app-based digital services like Idea Games, Idea Videos, Idea Music starting the third quarter of the ongoing fiscal year, and plans to launch Idea TV, Idea News and Magazines, Idea Chat and Idea Storage during next financial year, the company said in an investor presentation. The move will be aimed at overcoming threat from the likes of… Read More

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Update: Airtel ends 3G ICRA with Idea in Karnataka, Idea picks Vodafone as next ICRA partner: Sources

After offering 3G services through ICR to Idea customers in Karnataka for quite some time, Bharti Airtel has finally scrapped the ICR deal says sources. In this situation, Idea Cellular has partnered with another 3G operator Vodafone India to use their 3G network under new ICR agreement, to make sure none of their customers suffer with 3G connectivity issue in the circle. From last few years, top three operators were… Read More

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Following in the wake of Jio, Idea cellular launches own movie streaming app

Considering the huge revenue opportunity from content, Idea Cellular has finally stepped up to launch its own movie and video streaming service ‘Idea Movie Club’ for their customers. Other operators are offering similar services from quite some time but latest move by Idea Cellular indicates that they don’t want to be limited to being a connectivity provider anymore. Jio has built own app ecosystem which is much more mature than other… Read More

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Airtel and Idea increase upfront data offered on annual data rate cutter STV Pan India

After receiving lots of criticism for high priced data packs with an upfront fee to cut down data rates, both Bharti Airtel and Idea Cellular have increased the one-time free data limit in the pack for every circle. Last month, Airtel first launched the data pack at a denomination of Rs 1498 which came with upfront 1 GB one-time data then brought down the cost of 1 GB data at… Read More

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OnePlus partners with IDEA cellular to offer offline experience stores

In one of its latest moves, OnePlus has announced a partnership with IDEA Cellular to start 90 exclusive experience stores all around India. The collaboration is an outcome for the response that OnePlus received for its Pop-up shops. After the success of OnePlus 3, many users have been looking out for offline stores to buy OnePlus devices. Through this partnership, OnePlus aims at offering hands-on experience of its devices. These offline… Read More

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Idea offering 1GB 4G data as promotion for upgrading to 4G sim in Himachal pradesh circle

To promote upcoming 4G services in Himachal Pradesh, Idea Cellular has started offering free 4G data to customers in that region who will pre-book a 4G SIM. According to latest information, the company is offering 1 GB of 4G data for 4G SIM booking in HP circle which hints the launch isn’t far away. To get the free data benefits, Idea Customers need to send a SMS ‘BOOK4G’ to 12345… Read More

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Idea cellular slashes tariff of unlimited voice calling packs in response to Jio

When Jio announced to offer unlimited voice calls on their network to curb incumbent operators control over voice market, it seems Idea Cellular to become the first operator to cut down voice tariffs by lowering the rates of unlimited voice calling packs across the country. The third largest telecom operator which has more than 176 million customers has now started sending out emails offering unlimited calls at much lower cost… Read More

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Exclusive: Idea starts offering 1GB 3G data for Rs.52 with Annual recharge of Rs.1498

Following Bharti Airtel, Birla owned third largest telecom operator Idea Cellular has now introduced super saver data packs which will offer 1 GB 3G data at only Rs 52 for a year, after paying an upfront payment of Rs.1498. This new pack is mainly launched to offer low cost data rates to high value data customers. In Himachal Pradesh where the company has merely 8 lakh customers, it launched two… Read More

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Idea partners with Lenovo for bundling discounted Data, Voice and SMS usage for customers buying Vibe K5 note handset

In a move to attract new users, Idea Cellular has now tied up with Lenevo to offer bundled combo pack to customers who are purchasing Lenevo Vibe K5 note smartphone which is exclusively available from Flipkart starting at Rs 11499. Under the promotional offer, Idea prepaid customers will get 3 GB of high speed data, 300 voice minutes and 300 SMS for 30 days at only Rs 494 instead of… Read More

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Idea expands 4G LTE services across 390 towns in Maharashtra & Goa, offers 4G packs’ at Rs. 49.

Idea Cellular, has rapidly expanded its 4G LTE services to cover 390 towns across 32 districts in Maharashtra & Goa. It is the first and only service provider to offer 4G services in 300 of these towns. Idea’s world class 4G LTE service is now available in the major towns of Amravati, Aurangabad, Gondia, Kohlapur, Alibagh, Wardha, Vasco and Panjim, in addition to Nagpur and Ahmednagar where services were launched earlier… Read More

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Idea Cellular net profit plunged 74.5% in Q1

Idea Cellular’s consolidated first quarter net profit plunged heavily 74.5% at Rs 2,171 million, from Rs 8,516 million in a year earlier period, due to one-time finance cost for spectrum and lower voice revenues. The company’s total revenue however increased 7.9% in the quarter to Rs 94,866 million. It had reported Rs 87,915 million in revenue in the first quarter of last fiscal year. Earnings before interest, tax, depreciation and amortisation… Read More

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Idea cellular launches Dhruv app for distributors and channel partners

Kumar Mangalam Birla promoted telecom operator, Idea Cellular has now launched a new app ‘Dhruv’ for their channel partners and distributors. The new app will enable Idea Cellular authorized distributors to ease up their work of offering services to consumers. The company has launched the app at a time when other operators including Bharti Airtel & Jio are making things easier for their partners through offering similar apps. Through ‘Dhruv’,… Read More

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After revising data tariffs, Idea Cellular revises STV packs with extra validity in Kerala

After revising the data packs, Idea Cellular now has revised voice rate cutters or STV for Kerala circle. With the new tariff revision, Idea Cellular has revised its Idea to Idea Voice Special Tariff Voucher. The validity of existing STVs has been increased, and new STVs with increased benefits are being introduced. This revision has come at a time when the operator is trying to counter Jio which is already… Read More

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Idea expands its 4G services in Agartala, Aizawl, Dimapur, Imphal and Kohima

Idea Cellular, has now expanded its high-speed 4G LTE services to cover 9 Districts of North East Service Area. Idea’s 4G LTE services are now available in Agartala, Aizawl, Imphal, Kohima, Mokokchung, Senapati and Tura, in addition to Dimapur launched earlier this year. Customers in Tura, Senapati and Mokokchung will have their first 4G experience on the Idea network as it is has become the first operator to make 4G… Read More

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