Idea Cellular


After Airtel, Idea to shift 1.5 million prepaid customers to Per Sec Billing Plan

Idea Cellular, announced a shift to Per Second Billing (PSB) plan for 1.5 million prepaid customers. Out of its total customer base of over 166 million, nearly 157 million are prepaid users. The 1.5 million Idea prepaid customers who are currently on Per Minute Billing (PMB) will be shifted to PSB plan, progressively, over the next 30 days. Speaking on the occasion, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular… Read More


Idea gains the trust of 1 Crore customers in Kerala, Plan to launch 4G LTE in early 2016

Idea Cellular; has now achieved an unprecedented milestone in the history of the circle by registering over 1 Crore customers on its network in the state. Having established the largest mobile network Idea is now readying to launch 4G LTE services in Kerala in early 2016. The company plans to add 4200 cell sites in FY16 to close the financial year with over 15,000 cell sites and thereby enhancing the… Read More


Idea Cellular to invest Rs. 550 crores in UP circles: Kapania, Idea MD

Aditya Birla Group-owned Idea Cellular, India’s third largest telecom operator by subscriber base, said that it has plans to invest over Rs. 550 crores in Uttar Pradesh over the next two years to deepen its penetration and increase the Internet connectivity. Uttar Pradesh is divided into two telecom circles; UP East and UP West, and these circles have a humongous population with more than 120 million subscribers. While Idea has… Read More


After Himachal Pradesh, Idea now adds data to old packs in Maharashtra

A few days back, we reported that Idea Cellular, the third largest operator in India by subscriber base, has added extra data in the existing packs in the Himachal Pradesh circle. Now, they have come up with the same strategy for the Maharashtra circle. The telco has made a revision to its data packs, and instead of hiking data prices like they did earlier, they have added more data into… Read More


Idea makes STD calls cheaper in West Bengal with revised STV 29

We earlier reported that telecom operators are slashing STD call rates across the circles as TRAI, the telecom regulatory body, slashed interconnection call charges. Now, Idea Cellular has revised its STD rate-cutter plan in the West Bengal circle. Revised rate-cutter will give customers to make STD calls at lower rates than the older ones. In this revision, STV 29 has been revised slightly. It will now give STD calls at… Read More


Idea selfcare app gets a facelift, adds more functionality. To be available in app stores soon

Idea cellular the 3rd largest operator by subscriber base has refreshed the look and feel of it’s ‘My Idea’ selfcare app. The current version of the app which is available in the app store is already pretty functional, the new version builds upon this functionality by a few tweaks here and there. The new look has a more graphical layout with better visual presentation for details like data usage in… Read More


Idea sweetens the deal for new users on its network by introducing a new STV

To tap new users into own network, Idea cellular has launched new special tariff voucher (STV) in the Kolkata circle, which also includes Sikkim as well as Andaman & Nicobar Islands. The new STV aims new users whose ‘Age-On-Network’ is less than 30 days on Idea’s network. Anybody with above mentioned terms can recharge with Rs. 4 STV through easy or self recharge to get local Idea-to-Idea call price of… Read More


Idea has added more data in old existing data packs

Idea Cellular, India’s third largest telecom operator, has made a revision to its data packs. Instead of hiking data prices like they did earlier, they have added more data into existing data packs. As operators are in fear of losing subscriber to bigger rivals and to Reliance JIO, who’s 4G network is almost ready to be launch in the coming months. As per the latest subscription data, Idea gained 0.67… Read More


Idea launches four new postpaid plans in Kolkata circle to attract more postpaid users

Idea Cellular, the third largest telecom operator in India, has launched some attractive postpaid plans for its old as well as new subscribers in the Kolkata circle. The operator has introduced new postpaid plans as they withdrew some popular postpaid packs, which were ‘Horizon 299′ & ‘Navigator 499′, as a part of revision in the postpaid segment. As national MNP has implemented across all the regions, and as Reliance JIO… Read More

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Idea launches special Data Booster packs for postpaid users in Delhi & NCR

After the recent data hikes in postpaid plans, Idea has now come up with a new ‘Data Booster’ pack for its postpaid users in Delhi and NCR circle. The data usage is surging these days and 1GB of 3G data now costs around Rs. 300, which is much higher than the prepaid data rates. So, Idea has launched this lower-priced ‘Data Booster’ packs, which can be added on top of… Read More


After Airtel, Idea Cellular hikes prices of 2G and 3G postpaid data packs

Idea Cellular, the third largest telecom operator in India has silently hiked prices of its data packs for postpaid users. This move by Idea will affect postpaid users across many circles including Kolkata, Delhi, Punjab, and UP West circles. Prices of 2G as well as 3G data packs have been hiked by upto 25 percent. Idea is struggling as it paid the highest amount in the recent concluded spectrum auction.… Read More


Airtel, Vodafone & Idea hike prices of on-net calling rate-cutter plans

India’s top 3 telecom operators; Bharti Airtel, Vodafone, and Idea have hiked the prices of its on-net 10p/min calling STV (Special Tariff Voucher) in the Kolkata circle. India’s largest telecom operator, Airtel, has hiked its on-net 10p/min calling voucher to Rs. 123 from an earlier price of Rs. 97, while Vodafone did similar changes for its prepaid users, and the new price of its rate-cutter plan is Rs. 118 as… Read More

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