Vodafone Brings Eco-Activate’s Path Breaking E-rick to Delhi

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In an endeavorer to full fill its Corporate Social Responsibility, Vodafone Essar the Second largest telecom operator in India today announced the launch of the Eco-friendly vehicle, E-rick as the sponsoring partner.

The Chief Minister of Delhi, Smt. Shiela Dikshit, flagged-off the E-rick at her residence. The launch of E-rick is an effort to provide pollution-free mode of transportation in the capital. E-rick, powered by batteries, aims to ensure reduction in carbon footprint with zero emissions. This technology will reduce the dependence on conventional fuel.

The E-rick would be available for commuters on the following routes: Chandni Chowk, Saket – Press club Road, IIT – SDA Market area, GK II, Delhi University – North Campus.

E –rick is a state-of-the-art means of battery powered transportation combined with a striking shape, comfortable design and advanced technical features. The vehicle’s main components are a fully recyclable polyethylene cabin, a heavy duty modular steel frame and an advanced, digitally controlled electric propulsion system.

Speaking on this occasion Sanjay Warke, Chief Executive Officer, Vodafone Essar – Delhi, said, “We at Vodafone have always been environmentally conscious and have been making consistent efforts to contribute towards a greener planet. This initiative is a step forward in promoting green transportation for a cleaner and greener environment in the capital.”

Adding to this, Mr. Ashish Jain, Managing Director & Co- Founder, Eco Activate extends his special thanks to the research project on cycle rickshaws, undertaken by the Institute of Urban Transport, Ministry of Urban Development, Government of India which has helped them shape up the project.

Similar E-rick fleets were present at a number of international events, such as the 2004 Olympic Games in Athens, the Expo 2005 in Japan, the 2006 Football World Championship in Germany and also did some very successful campaigns such as the Expo 2008 in Saragossa, Spain, the Incredible India in Japan ( in Sep., 2008), to name only a few. Over the years, the concept of an eco-friendly vehicle like the E-rick has flourished around the world. Such vehicles have a presence in 43 countries on all 5 continents.

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