BSNL recently launched a new data-centric plan of Rs. 444 aka Chaukka plan offering an insane 4GB data per day. When Reliance Jio entered the Indian telecom market, BSNL openly challenged that it will match the newcomer step-by-step. And it has been matching the Mukesh Ambani-led company from the start of this year. In fact, in recent times, the state-run telecom operator is offering best plans in the market.
This new scheme follows the company’s last month Rs. 333 Triple ACE plan that offered 3GB data per day. BSNL users consumed a total of 408TB of data on a single day, thanks to the Rs. 339 and Rs. 333 data heavy plans. BSNL is also hoping the same with the Rs. 444 plan as well. Let’s take a close look at what this new plan from BSNL offers.
4GB Data Per Day
In the current Indian telecom market scenario, almost every operator is offering 1GB per day data plan costing users around Rs. 350 to Rs. 400, including the new entrant Reliance Jio. But BSNL is in a different league and with the Chaukka plan, it’s offering 4GB data per day, more than any operator in the industry.
Valid for 90 Days
If the best part of the plan is the 4GB data per day, the icing on the cake, however, is the validity of the plan. The new BSNL Chaukka plan will be valid for 90 days from the date of recharge. Compared to other telecom operators, BSNL is way ahead in terms of validity as well.
Only for Prepaid Users
Another important point to notice is that the plan is valid only for the BSNL prepaid customers, and not for postpaid users. BSNL should come up with the same plan for postpaid users in coming days.
No Voice Calling Benefits
As mentioned earlier, this plan is a data-centric one, and it doesn’t offer any voice calling benefits, which is underwhelming. But the company has other plans such as STV 339, STV 395 which gives data and voice calling benefits, and are valid for 30 days and 71 days respectively.
The Best Data Plan in the Industry Right Now
Having said that, BSNL’s Rs. 333 was the best data plan in the market right now, but after the announcement of Chaukka plan, it became the best plan in the industry. In contrast, Idea’s Rs. 497 plan gives 1.5GB data per day along with unlimited voice calling, while Airtel’s Rs. 698 plan also gives 1.5GB data and unlimited voice calling for 70 days.
Do you agree that BSNL’s Rs. 444 Chaukka is the best plan in the industry right now? Let us know in the comments section below.
Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.