Tata Play, Airtel Digital TV and Dish TV Leveraging OTT to Retain Users
Over-the-top (OTT) content consumption has skyrocketed post the pandemic. Several factors including low data costs and affordable subscriptions has led to the growth of OTT platforms in India. But the rise of OTT content has hurt the business of Direct-to-Home (DTH) companies. All the DTH players have faced the heat. … Read More