Majority of customers are happy with existing telcos, may use Jio as a secondary connection: Survey

According to a survey conducted by Bank of America Merrill Lynch, a majority of telecom customers in India want to try out Reliance Jio’s services but as a secondary connection. The survey findings demonstrated high satisfaction among consumers with their service providers, and 95% of consumers indicated they were satisfied in one way or another.

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The findings indicate that Bharti Airtel customers were least interested in using Jio as a primary SIM with 21% of Airtel users said that they may use Jio as a primary SIM if quality is good. Bharti Airtel users were most satisfied with their operator at 96%.

Reliance Jio, which launched commercial services on September 5, is offering free data and voice services till December 31 to all its existing and new customers.

The survey finding reveals that 24% of respondents are open to using it as a primary SIM if Jio network quality is good. It said that a further 11% of respondents look to use Jio services through mifi/dongle devices, while a total of 9% of the sample do not want to use Jio in any form.

Bank of America Merrill Lynch said, “We consider 24% to be a high percentage of consumers who would be willing to move to Jio. It said that incumbents like Bharti Airtel, Vodafone and Idea Cellular will try to retain subscribers by offering freebies or matching tariffs, which would likely lead to an increase in competitive intensity.