HTC has launched yet another smartphone in the Desire series for the Indian market – HTC Desire 10 Lifestyle. The device is priced at Rs. 15,990 and is up for sale at Amazon.in and HTC’s e-store. It will be available in two colour options – Stone Black and Polar White.
The HTC Desire 10 Lifestyle comes with a 5.5-inch HD display, 3GB of RAM, and 32GB internal storage (expandable up to 2TB via microSD card). It is powered by a 1.6 GHz Quad-Core Qualcomm Snapdragon 400 chipset with Adreno 305 GPU. The device runs Android 6.0 Marshmallow-based HTC Sense UI, which has a customisable layout that lets users put sticker-like app icons over wallpaper.
There is a 13-megapixel rear camera with LED Flash and f/2.2 aperture, along with a 5-megapixel selfie camera. For connectivity, the device supports dual-SIM, 4G LTE, Wi-Fi, Bluetooth 4.1, and GPS + GLONASS. One of the highlights of the Desire 10 Lifestyle is its design showcasing a matte finish body clubbed with metallic gold outlines. Also, the device is integrated with BoomSound stereo speakers paired with 24-bit Hi-Res audio certification and Dolby Audio. A 2700mAh battery backs the device.
Commenting on the launch, Faisal Siddiqui, President- South Asia, HTC, said,“HTC’s Desire line has always stood for fresh, youthful, and fashionable designs that are focused on delivering a great experience.Today, our Desire line is about to make its biggest leap since the original Desire. Inspired by many of the same innovations that have made the flagship HTC 10 so popular, we’re bringing these innovations to the Desire 10 Lifestyle, making it the most brilliant Desire ever. With a brand new, modern luxurious design inspired by the HTC 10 camera, and including features that outshine even some of the top flagship phones in the industry, the HTC Desire 10 Lifestyle will have you rethinking what to expect from an HTC Desire.”
Given the pricing and specifications, HTC is in for some serious competition in the Indian market. Many players are offering cheaper phones at a much lesser price tag. It is time for HTC to look above its brand name and start offering value for money products, in particular for the price-conscious markets like India. It is also noteworthy to mention that HTC’s flagship – the HTC 10 also underperformed in India and other markets. The company had been struggling to sustain its sales.