Apple has just announced that it sold 47.5 million iPhones in the quarter which ended on June 27, 2015 globally. Apple has been riding high on the back of strong iPhone sales in India and it has been reported that India witnessed an increase of 93 percent (in the same quarter year-on-year) in the iPhone sales with China reporting an 87 percent increase in the sales.
The figure of 47.5 million units represents an increase of 35 percent in the sales. Apple has further stated that the emerging markets grew by 79% to almost $18 billion which represented 35% of the revenues. Foxconn is even considering manufacturing the iPhone in India and is in with discussions with the Indian government.
“iPhone sales more than doubled in Germany, Korea, Malaysia, and Vietnam. We’re up over 85% in Greater China and in India, and increased more than 45% in several countries including Italy, Spain, the Netherlands and Turkey,” This is what Luca Maestri, Senior Vice President and Chief Financial Officer had to say at the company’s financial meeting.
One of the key reasons for the growth of iPhone sales in India has been the aggressive marketing that Apple has been undertaking for the Indian audiences which include buybacks, EMIs and other offers. The older iPhones have been getting numerous price cuts which have fuelled their sales and even the iPhone 6 twins get offers every now and then.