At a launch event held in New Delhi, the GSMA announced the launch of GSMA’s Mobile Connect mobile-based authentication solution in India. The service is now available to more than 800 million consumers across India. The telecom service providers offering Mobile Connect services are Aircel, Bharti Airtel, Idea, Tata Teleservices Ltd, Telenor, and Vodafone.
GSMA’s Mobile Connect solution enables the mobile customers to create and manage a digital universal identity via a single login. Hosting the launch event, Mats Granryd, director general of GSMA said, "Today's launch marked the culmination of a year-long collaboration amongst the Indian telecoms to deliver a single, intuitive and secure mobile-based authentication solution that enables millions of consumers to safely access online services on their mobile devices without worrying about privacy or passwords.”
Anupam Vasudev, CMO of Aircel; Srikanth Balachandran, global CHRO of Bharti Airtel; Sashi Shankar, CMO of Idea Cellular; Sunil Tandon, Head non-voice services at Tata Teleservices; Upanga Dutta, CMO of Telenor and Sunil Sood, CEO of Vodafone India attended the event.
The service securely authenticates users, enabling them to digitally confirm their identity and their credentials and grant safe online access to mobile and digital services. Mobile Connect works by employing the user’s unique mobile number, combined with a unique PIN for more secure use cases, to verify and grant online access.
42 operators in 22 countries around the globe are implementing Mobile Connect, making it available to nearly 3 billion customers.