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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
The Dish TV owned brand D2h has launched a new acquisition offer which is targeting DD Free Dish’s customers in rural and semi-urban areas. Under this new offer which D2h has rolled out especially keeping in mind the rural population, D2h has launched the introductory ‘Value Combo offer with India Cricket’. This offer will provide popular entertainment channels which were previously FTA to the subscribers in semi-urban and rural areas.
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Three Month Subscription Plan Offer Starting at Rs 1,292
It is worth noting that D2h has also revealed the prices of these new acquisition offers and has said that these plans will be available in two price points of Rs 1,292 and Rs 2,033, exclusive of GST for three months and 12 months respectively. These offers would also include the standard definition set-top box and installation as well. The highlight of the offer would be that it will consist of India Cricket which will be an advanced request based add-on service, and it will avail all three formats, ODI, T20 and Test matches to the viewers of Indian men’s cricket team matches.
Looking at the situation of the subscribers who are missing out on many popular Hindi entertainment channels on the free DTH platform, D2h has also launched a new TVC for the same segment market in the rural and semi-urban regions. Notably, this market segment was enjoying free to air channels including popular Hindi channels, but that is no longer the case as viewers are not getting any access to these channels any more. This commercial from the DTH provider has targeted these viewers who are facing trouble due to the disruption of the service and are not able to access these channels, and the TVC does that through the point of view of a mischevious kid.
