BSNL Countering the Postpaid Competition With the New 45GB Monthly Data Plan

With the increasing competition in the postpaid segment BSNL (Bharat Sanchar Nigam Limited) is also looking for ways to maintain its foothold on its existing subscriber base. To lure more customers the state-owned telco has launched another postpaid plan for Rs 499 after the launch of the Rs 399 postpaid plan. This new plan offers 45GB monthly data, unlimited calling and 100 SMS per day to the users. However, the subscribers should keep in mind that the price of the plan is minus the GST which means that users will actually pay a bit more than Rs 499. Another thing which this plan misses is the data rollover facility which means that the unused data cannot be leftover for further usage in the next billing cycle.


Talking more about the BSNL Rs 499 postpaid plan, it gives users unlimited voice calls to any network even on roaming without any daily or monthly FUP limit. As stated, it also provides 45GB of data, which a user should consume within the current month itself, otherwise, the unused will lapse. And lastly, users can also enjoy 100 SMS per day benefit, on par with other telecom operators. BSNL is also running Loot Lo postpaid offer providing up to 60% discount wit postpaid plans.

BSNL recently introduced a Holi Dhamaka postpaid plan of Rs 399 with benefits of 30GB data, unlimited calls to any network and 100 SMS per day for a billing cycle. But the Rs 499 plan offers even better benefits than the Rs 399 plan, especially for just a Rs 100 extra, users will get 15GB of data.

When we compare the new BSNL Rs 499 plan with incumbent operator’s Rs 499 postpaid plan, BSNL’s plan is ahead, especially in the data benefit. All the telecom operators such as Airtel, Vodafone India and Idea Cellular are offering 40GB data benefit with the Rs 499 plan, which is 5GB less than BSNL’s offering.

Nevertheless, incumbent operators have an advantage with the data rollover scheme, which clearly is a miss for BSNL users. And it’s unlikely that BSNL will introduce data rollover scheme on its network. Apart from the data benefit, all the telcos are offering unlimited voice calls without any limit. While Airtel and Idea Cellular are offering 100 SMS per day with the Rs 499 plan, Vodafone is not providing just 100 SMS benefit for the entire validity period as per the company’s official website.

Do you want us to make a detailed comparison between the BSNL’s new Rs 499 plan and other telcos Rs 499 postpaid plans? Let us know.

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4 Comments on "BSNL Countering the Postpaid Competition With the New 45GB Monthly Data Plan"


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May 21, 2018 5:15 pm 5:15 PM

Why so far no one responded to Jio’s 199 plan. Now all operators wants to copy others or Jio. Atleast now competition is shifted to postpaid

R Subramanian
May 21, 2018 4:28 pm 4:28 PM

BSNL scheme will be a mere names sake offer without putting p adequate infrastructure and plan to be a real competitor. Customers who go for it will be real losers /sufferers. They do not have any responsibility to come up to the standards and for them it will be another move for which nobody will be pulled up.

May 22, 2018 1:57 pm 1:57 PM

BSNL is good in some circles, so if it’s also good in one’s circle, then he/she can opt for it otherwise opt for another operator. Simple

May 21, 2018 4:27 pm 4:27 PM

My phone’s gonna burn out utilizing 45 Gb of slow 3G data on Bsnl’s unoptimized network. On bsnl 3G network my phone’s battery drain 20-30% more quickly than any other 3G or 4G network. Have tried this on iPhone 7 and Samsung galaxy j7 prime. iphone battery goes crazy when you use bsnl 3G on it, and I don’t know why, it shows 3 or sometimes full 4 bars even then .