Even after launching low cost smartphones, BlackBerry’s global market share seems to be declining. In its report regarding smartphone market share, Kantar WorldPanel has tossed BlackBerry in the low-lying “other” category along with powerless platforms such as Symbian and Firefox. Three other major platforms; iOS, Android and Windows Phone either hold steady or march ahead. Prior this year, BlackBerry’s market share fell to just 0.4 percent in the United States, 1.5 percent in the five biggest European markets and 2.8 percent in the three biggest Latin American markets; Brazil, Mexico and Argentina.
John Chen, CEO of BlackBerry, is trying hard to blow a fresh life by asserting that BlackBerry will not live or die over smartphone sales. Instead, they are working on offering a large range of enterprise-centric services that put security back into focus.
The question of the hour for BlackBerry is whether it can make enough money on the handsets it sells to make them worth keeping pace. The only hope is that by concentrating more on potentially lucrative customer base such as government employees and people who work in highly regulated industries that require top-notch security, it can cast out a profitable strategy for itself. If this plan does not works, there seems to be no hope for BlackBerry rebounding in the consumer market.