Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

The Indian telecom industry has reached a point where telecom operators are struggling to revise existing tariff plans. In recent times, we’ve seen operators modify postpaid plans, but there’s no major development in the postpaid segment. It has over 15 months since Jio revised its tariff plans because they’re still the best in the business. Bharti Airtel has now revised its Rs 169 open market plan to compete with Jio’s Rs 149 prepaid recharge offering. Airtel’s Rs 169 plan now ships with 1GB data per day from the earlier 1GB data for the entire validity period. This essentially means Airtel is now providing 28GB of data benefit as the plan is valid for 28 days from the date of recharge. On the flip side, Vodafone Idea also made the same change to its Rs 169 prepaid plan. Even after this change from Vodafone Idea and Bharti Airtel, Jio’s Rs 149 plan is still ahead as it provides 1.5GB data per day for 28 days.

Revision to Rs 169 Open Market Prepaid Plan by Airtel and Vodafone Idea
Bharti Airtel and Vodafone Idea have both made a change to their prepaid Rs 169 plan. To recall, previously this plan used to ship 1GB data for the entire validity period of 28 days for the subscribers along with the unlimited calling facility, but it seems that after looking at the intensely competitive environment of the telecom industry, the telcos have been forced to make a change to this plan. After the revision, the Rs 169 plan by Vodafone Idea and Bharti Airtel offers 1GB data per day. This means that the total data offering for this plan will be 28GB spanning across the 28 days validity period. The local, STD and roaming unlimited calling facility remains unchanged in this plan. The plan also comes with 100 daily SMSes for 28 days.