Bharti Airtel Plans to Bring DTH, Broadband and Postpaid Services Under One Bill

Bharti Airtel, the largest telecom operator in the country, is resorting to another different move in order to retain customers and to increase its ARPU. On Thursday, the telco revealed that it was working on an integrated payment solution for its customers which would combine the bill of DTH, broadband, fixed line and postpaid mobile into a single one, thus facilitating convenience. Also, the telco is likely to provide a 5-10% discount on the combined bill to the consumers.

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Airtel is testing a digital platform that would enable customers to bundle all their Airtel connections into one single bill and do away with the hassle of multiple bill cycles…customers can also expect 5-10% discount on the combined total bill,” a person who did not wish to be named, said to Livemint.

It is company’s expectation that this move is going to increase the loyalty of the consumers towards the brand in a market where Reliance Jio has disrupted the way telcos had previously worked. Now telcos are making attempts left, right and centre to retain their existing customers.

As per Livemint’s report, a person said “Airtel is currently testing this service in Hyderabad and expects to launch this over the next 7-10 days starting with southern cities. Airtel home broadband customers will be the first to get this service.”

It is also noteworthy that Reliance Jio is not stepping away from competition even in this segment. As many of you might know, Reliance Jio plans to launch FTTH (fibre-to-home) service by the end of this year. There is also news surfacing that Jio will bundle 100 Mbps connection, JioTV and unlimited calling through a VoIP (Voice over Internet Protocol) phone for less than Rs 1,000 a month.

Airtel is also trying to expand its home service offerings in a rapid way by doubling down on cities like Delhi, Bengaluru, Mumbai, Kolkata and Chennai. To get this plan rolling Airtel is likely to scale its investment in the home broadband segment by a few hundred crores out of the total capital expenditure of $4 billion in 2018-19.

Airtel has been on the constant lookout for opportunities to grab in order to defeat the competition. In a similar attempt, the telco released a new broadband plan in the previous month with speeds of up to 300 Mbps at a monthly rental of Rs 2,199 with 1200GB of data. This plan also bundles free subscription to Airtel’s OTT apps—Wynk Music and Airtel TV.

Airtel currently provides wired broadband speed up to 100 Mbps to 2.1 million users across 89 cities in India. As of the quarter ending March Airtel’s ARPU registered a decrease of 12.6% and was pegged at Rs 929 in the ‘Home Services’ segment, an area where 94% of the total base is made up of broadband customers.

As for mobile customers, the largest telco of the country has 304 million mobile customers out of which 94% are prepaid customers while Airtel DTH had 14.2 million customers with an average revenue per user of Rs 228. However, there is no certain way to tell how many customers use all the four services together, who will benefit from the new payment facility and combined discount.

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18 Comments on "Bharti Airtel Plans to Bring DTH, Broadband and Postpaid Services Under One Bill"

 

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Love Airtel
June 2, 2018 12:01 am 12:01 AM

This will only work if a cheap plan is provided which includes all 3 services. For example, home broadband at 100 Mbps, DTH with most channels including HD and mobile phone 2 lines sharing say 10 Gb data and 5000 minutes per month, all for Rs 999 with a promotional price of 699 for first 6 months.

DUANE
June 3, 2018 8:27 am 8:27 AM

Airtel customers don’t want cheap.
They seek premium services

Nikhil Mumbai-Pune
June 3, 2018 10:18 pm 10:18 PM

Airtel is itself cheap mate!!!!!Just leave them as soon as possible!!!!!

Nikhil Mumbai-Pune
June 3, 2018 10:18 pm 10:18 PM

Lol,then why Airtel giving extra benefits on 399,just after Jio announced offers?

dragonmonk
June 2, 2018 12:53 am 12:53 AM

You are figuratively asking something for free mate!

Love Airtel
June 2, 2018 10:42 am 10:42 AM

How? 1000 Rs per month means around Rs 500 for broadband, 200 for DTH and 300 for mobile. Not bad if it gets you loyal customers. Right now I am paying Airtel 600 for broadband, 300 for DTH (not every month ) and around 150 for mobile. Slowly it can be increased after things settle down.

Telenor Customer
June 1, 2018 6:02 pm 6:02 PM

Are haaa bt telenor to airtel ho gya hai ab to phile uska network to thik kro. Airtel se better to telenor tha 4g ka network rhta tha hmesha ab to vary hote rhta roj kbhi 3 g to kbhi h+. 4 g to kbhi dikhata hi nhi hai. Jin k pass telenor sim hai unka phle sb thik kro badme new plan nikalo

Kaushik IMA
June 1, 2018 12:55 pm 12:55 PM

Although I am regularly incentivized to port my main number to Airtel being an airtel broadband customer, I still do not want to port my main number to Airtel because Airtel is still not as transparent in postpaid as Idea is.

In Idea if the plan changes to include more data, you get it automatically from the next bill cycle.

In airtel you have to call up and ask them or manually activate the new plan.

There are a lot of really minor things that don’t install confidence in Airtel customer care for me.

DUANE
June 3, 2018 8:28 am 8:28 AM

So what is the issue in making a free call to 121

Kaushik IMA
June 3, 2018 1:05 pm 1:05 PM
Duane: An airtel call to 121 involves a wait of minimum 5 minutes and maximum 25 minutes. Generally plan changes of this effect need you to talk to a supervisor (10 minutes). Sometimes they will arrange a call back (+1 day). Do you feel everyone can spare so much time on daily basis? With idea everything is automatic. In fact, I don’t need to send port SMS to get rental discount. I can walk into a store and get retention plans. Vodafone at least resolves everything through email and live chat. With Vodafone and idea I don’t wait in queues… Read more »
dragonmonk
June 2, 2018 12:57 am 12:57 AM

There is a lot of among people running operations at most operators, by design. The sooner they recognize that consumers are smartening up, the better for them. I have my own postpaid horror story that took daily calls for 6 weeks and escalating up the chain to state level to get my (super over-charged) money back.

Girish Gowda | BengaLuru
June 1, 2018 2:32 pm 2:32 PM

+1
Had a horrible experience with Airtel postpaid CC before JIO came along.

Chetan
June 1, 2018 1:32 pm 1:32 PM

Yes this is something that Airtel needs to work upon , keep charging old customer with old plan benefits is utter cheating . I remember always having fight with Airtel CC during yr 2016 and 17 post jio came in and brought down the toriff and Airtel was increasing its plan benefit and keeping old customer in limbo

SUjit
June 1, 2018 11:18 pm 11:18 PM

TRAI mandate -Not to change plan benefit for 6 months from the date of subscription.

Similar way they never hiked the tariff for 6 months when u were subscribed to a plan.

You are praising idea just because it’s being beneficial to you. What if the VODAFONE Idea combined entity decides to increase the rates and decrease benefits on the rental you’re paying and changes the same without your consent?

Kaushik IMA
June 2, 2018 6:19 am 6:19 AM

There’s always MNP in this case.

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