Bharti Airtel Plans to Bring DTH, Broadband and Postpaid Services Under One Bill

Bharti Airtel, the largest telecom operator in the country, is resorting to another different move in order to retain customers and to increase its ARPU. On Thursday, the telco revealed that it was working on an integrated payment solution for its customers which would combine the bill of DTH, broadband, fixed line and postpaid mobile into a single one, thus facilitating convenience. Also, the telco is likely to provide a 5-10% discount on the combined bill to the consumers.

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“Airtel is testing a digital platform that would enable customers to bundle all their Airtel connections into one single bill and do away with the hassle of multiple bill cycles…customers can also expect 5-10% discount on the combined total bill,” a person who did not wish to be named, said to Livemint.

It is company’s expectation that this move is going to increase the loyalty of the consumers towards the brand in a market where Reliance Jio has disrupted the way telcos had previously worked. Now telcos are making attempts left, right and centre to retain their existing customers.

As per Livemint’s report, a person said “Airtel is currently testing this service in Hyderabad and expects to launch this over the next 7-10 days starting with southern cities. Airtel home broadband customers will be the first to get this service.”

It is also noteworthy that Reliance Jio is not stepping away from competition even in this segment. As many of you might know, Reliance Jio plans to launch FTTH (fibre-to-home) service by the end of this year. There is also news surfacing that Jio will bundle 100 Mbps connection, JioTV and unlimited calling through a VoIP (Voice over Internet Protocol) phone for less than Rs 1,000 a month.

Airtel is also trying to expand its home service offerings in a rapid way by doubling down on cities like Delhi, Bengaluru, Mumbai, Kolkata and Chennai. To get this plan rolling Airtel is likely to scale its investment in the home broadband segment by a few hundred crores out of the total capital expenditure of $4 billion in 2018-19.